1.Customer Analysis

1.Customer Analysis 

Total Market Size 

Target Market trends growth/shrinkage 

Market Potential and realistic forthcoming forecast 

Barriers to entrance such as technology, suitable employees, tall startup costs

2.Demographic Market Segments:

Age - History

Gender 

Marital Status – Family Life Cycle

Income – Social Status

Education – Social Status

Purchase behavior

Communication Style 

Geographic

Other 

3.Psychographic Consumer Behavior:

Personal activities

Group activities

How season is spent

How they hold (conclusion way)

Other

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