10 | Marketing homework help

1.  Levi Strauss sells the corresponding consequences, Levi's, Dockers, and Slates, to multiple machines of disposal, from excellent-image (Bloomingdale's) to low-image (Sears, Mervyns) outlets.  What would you hint as a disposal temporization so that the troop can amend fuse its consequence by machine and not support mark indistinctness problems?

2.  List and briefly recount the disgusting senior sources of machine engagement as mentioned in the online road expedients.


1.  It is rarely said that salespeople should be conversant after a while their

customers' marketing plans (e.g., comprehend the customers' competitors and customers).  Of what use would this counsel be to the salesperson?

2.  Briefly recount three incongruous kinds of sales quotas?



1.For what kinds of consequences and services would straightforward e-mail be withhold?  Other than sales, what goals can straightforward e-mail terminate?



1.  Given the two mark names, Nabisco and Mercedes Benz, select two mark extensions for each mark that you contemplate perform significance and two mark extensions for each consequence that do not.  Teach why.

2.  For constantly purchased consequences, happy new consequences must accept excellent grief and cite rates.  What tools can the marketing director use to growth grief rates and cite rates?


1.Choose a mark that you contemplate is fragile in the minds of customers.  what are the elements of mark equity that are peccable for this consequence?



2.factors in the pricing judgment.Imagine that you accept set the compensation of discipline for Berkeley College at $8,000 per district.  Pick a ingredient in the pricing judgment and teach why that compensation was set.


1.  Recount the five senior pricing objectives discussed in the online road expedients.

2.  Recount the disgusting methods of implementing incongruousial pricing. 

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