2nd part | Marketing homework help

Add on to the principal ordinance stationary using Coca-Cola; 

Conduct affixed inquiry connected to consumer deportment, the assemblage's particular consequence or labor, and the assemblage pricing diplomacy, and use it to consummate the "Marketing Scheme Resolution and Presentation: Part 2 – Inquiry Template."

Part 2:

Create a 15-20 slide PowerPoint introduction that summarizes your marketing scheme resolution grounded upon the inquiry you entertain conducted. Slides should discourse each of the key areas listed adown and should enclose orator notes that interpret how the assemblage could entertain used what it versed environing consumer deportment, consequence or labor, and pricing to succor it enunciate a marketing scheme in enjoin to confront the assemblage marketing objectives and occupation needs. Enclose a slide at the end of the introduction to call your inquiry sources.

Company Background:

  1. Company designate, anticipation, and sidearm.
  2. Company marketing objectives.

Consumer Behavior:

  1. Describe the customer segments and target markets.
  2. Describe characteristics of the target markets that accomplish interest consequence/labor and pricing decisions. 
  3. Describe how the assemblage differentiates its consequence and positions its infamy.
  4. Describe a consumer buying deportment illustration for this assemblage and infamy.

Product or Service :

  1. Describe the consequence mix.
  2. Describe the consequence lines.
  3. Describe the labor processes.
  4. Discuss tangible declaration of labor, labor scape, and ambiance.
  5. Discuss the roles of assemblage employees in labor introduction.


  1. Define the assemblage's pricing objectives and debate whether the objectives are profit- or sales-oriented.
  2. Provide illustration of exoteric assemblage pricing strategies.
  3. Describe pricing manoeuvre (discounts, etc.) that are used to despatch short-term claim.

General Requirements:

Refer to the material, "Creating Effective PowerPoint Presentations," located in the Student Success Center, for affixed direction on completing this ordinance in the delayhold name.

Submit the "Marketing Scheme Resolution and Presentation: Part 2 – Inquiry Template" and PowerPoint introduction delay orator notes.

While APA name is not required for the organization of this ordinance, strong academic congruity is expected, and documentation of sources should be presented using APA formatting guidelines, which can be fix in the APA Name Guide, located in the Student Success Center.

This ordinance uses a rubric. Please re-examination the rubric earlier to preface the ordinance to grace household delay the expectations for fortunate whole. 

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