3. perform a market/submarket analysis – current and high potential

Group Submission – Industry Analysis

INDUSTRY ANALYSIS PAPER

Each team is required to prepare a comprehensive industry analysis for the industry that you intend on utilizing for your Marketing Plan for the class.  There is a maximum 15 – 20 paged paper (executive summary, exhibits, references, appendices, cover sheet, and any other material deemed relevant may be added to the above page limit).   This analysis is the preliminary report to start your Marketing Plan Project.  If you exceed the page requirement, your grade will be penalized and I will not read beyond the maximum page limit.

For your particular industry analysis, if there is information in the template that you think is unavailable or irrelevant, or if there is information you wish to add that is not in the template, please contact me in a timely manner. Parts 1, 2, 3, and 4 can be included in the document in any order. Part 5 must be the last major part of the paper. Do not duplicate information across the various sections of the template. 

  1. Perform an External and Internal Environmental Analysis
    1. External environment yields opportunities and threats 
    2. Internal environment yields strengths and weaknesses – focus on things that contribute most to market success 
  2. Perform a Competitor Analysis 
    1. Identify and analyze the three most important direct competitors 
    2. Identify other current and potential direct competitors
    3. Identify current and potential indirect competitors
  3. Perform a Market/Submarket Analysis – current and high potential 
  4. Perform a Customer Analysis – current and high potential 
  5. Provide a Comprehensive Strategy Assessment
    1. Describe each key competitor’s current positioning/marketing strategy 
    2. What are each key competitor’s major sources of competitive advantage 
    3. What additional sources of competitive advantage could each develop in the future
    4. Select one competitor for further focus, then provide
      1. New positioning and accompanying new marketing strategies that you recommend for it
      2. Why you recommend these particular strategies
      3. How these strategies would be implemented
      4. How their success should be measured

You must use correct APA citation for all the information that you used in this assignment. 

The below attached document is my topic

Order a unique copy of this paper
(550 words)

Approximate price: $22

Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency