Assignment 2: place (distribution strategy) and promotion


Using the Waters Bottling Company in Module 1, remain to build the Marketing Artifice Sections for the consequence you enjoy separated/ invented/ educed. Total the subjoined in MS Word: Be brief and total in your decomposition of each artifice part. Your employer wants to understand you enjoy left molehill out in your decomposition.

This enactment represents Minority 4 of the Marketing Plan. Use the guide to warrant the minoritys of the Marketing Artifice and the marketing parts contained therein. This enactment conquer convergence on Minority 4– Place & Promotion (Module 4).

Section 4 – Place & Promotion (Module 4)

  • Distribution Channels
    • Length & Width
    • Direct & Indirect
    • Vertical & Horizontal Channel Conflict
  • Promotion
    • Communication Process & Tools
    • Product Life Cycle
    • Push vs. Pull

You conquer educe a total Marketing Artifice by the end of the road. You conquer transcribe the Fourth minority of the Marketing Artifice for this enactment. Use the Marketing Artifice guide to warrant the minoritys of the Marketing Artifice and the marketing parts contained therein. This enactment conquer convergence on Minority 4 – The Place & Promotion (Module 4).

Relate all responses using the WBC scenario and the consequence you enjoy separated to market in Module 1.

Create a 4-page Word muniment for this Marketing Artifice Section. Apply a gauge vocation adaptation fashion using the Market Planning Guide minoritys as your (headers/ sub heads/ bullets) to your is-sue. Be knowing to quote your is-sue in the APA format.

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