Bus 402 small business management- assignment 3 promotion and pricing | BUS 402 Small Business Management | Strayer University


Assignment 3: Elevation and Pricing Strategies

Due Week 8 and estimate 135 points

"Entrepreneurs must indicate what to vend, to whom and how frequently, on what stipulations and at what compensation, and how to get the issue or use to the customer. In concise, a negotiateing drawing identifies a company's target customers and describes how it procure fascinate and frequent them. The regularity does not bear to be involved." (Scarborough & Cornwall, 2015, p. 274).

With this enactment, you procure harangue some of the basic areas among a negotiateing drawing and succor to brighten your strategies for creating a prosperous office.

Using the office from Enactment 2, transcribe a three to indelicate (3-4) page tractate in which you:

  1. Identify its primitive target negotiate.
  2. Specify three (3) methods you procure use to lore customer needs and wants.
  3. Describe the negotiateing mix: a) issue, b) pricing manoeuvre, c) elevation, and d) placement/distribution.
  4. Create a one-year advertising budget and drawing that incorporates the use of diversified advertising resources and currency.
  5. Include at diminutiveest two (2) relations beyond the textbook.

Your enactment must thrive these formatting requirements:

  • This plan requires use of Strayer Fitness Standards (SWS). The format may be irrelative than other Strayer University plans. Please receive a gravity to re-examination the SWS documentation for details (further advice and an copy is comprised in the Strayer Fitness Standards left menu integrate).
  • Include a shield page containing the designation of the enactment, the student's call, the professor's call, the plan designation, and the continuance. The shield page and the relation page are not comprised in the required page elongation.

The local plan knowledge outcomes associated delay this enactment are:

  • Describe and awaken the requisite activities and key decisions to initiate a diminutive office.
  • Use technology and advice resources to lore issues in diminutive office superintendence.
  • Write lucidly and concisely encircling diminutive office superintendence using becoming fitness mechanics.

Click here to scene the grading rubric.

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