Bus:336 | Marketing homework help




Final Paper:


Read Instance 1-3 and instance 6-6, focusing on the Coca-Cola sodality. Assume the role of a conduct consultant relationing to the CEO and Board of Directors at Coca-Cola. In your relation, oration the aftercited points:


1.      Define the marketing problems and opportunities.


2.      Analyze Coca-Cola’s marketing and alteration diplomacy intercharge purposed to lie the sodality on the sharp margin of utilizer trends.


3.      Evaluate Coca-Cola’s effect diplomacy of developing hearty beverages.


4.      Explain the underlying logic of Mary Minnick’s gist on sense why community utilize beverages.


5.      Discuss the underlying logic of the non-carb drinks diplomacy.


6.      Compare and contrariety the accomplishment of Coca-Cola and Pepsi.


7.      Provide recommendations to conduct.Pepsi.


Please use the Ashford University Library’s Mergent database in your inquiry. Mergent offers inferential sodality relations and other sodality advice that allure be conducive in communication your Final Paper.

Writing the Final Paper
The Final Paper:


1.      Must be prospect to ten double-spaced pages in tediousness (yet the epithet and allusion pages), and formatted according to APA fashion as outlined in the Ashford Communication Center.


2.      Must enclose a epithet page delay the aftercited:
a. Epithet of brochure
b. Student’s spectry
c. Course spectry and number
d. Instructor’s spectry
e. Date submitted


3.      Must prepare delay an preliminary paragraph that has a concise subject proposition.


4.      Must oration the subject of the brochure delay important cogitation.


5.      Must end delay a quittance that reaffirms your subject.


6.      Must use at lowest six erudite sources, including a partiality of three from the Ashford Online Library, in specification to the extract.


7.      Must instrument all sources in APA fashion, as outlined in the Ashford Communication Center.


8.      Must enclose a severed allusion page, formatted according to APA fashion as outlined in the Ashford Communication Center.


Attachment of 1-3 & 6-6



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