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Topic: Sephora Retailing for Success

Sephora is a French cosmetic vender that began its American ventures delay bounteous trials at their fund locations. The “try antecedently you buy” concept is public unmoulded most womanly customers, necessary Sephora to achieve in the transmitted vend assiduity. Now that we are in the digital age, consumers fashion multifarious purchases online rather than going to tangible funds. After lection Chapters 14 and 15 from Babin & Harris, guard the Sephora Retailing for Success video and corcorrejoin to the following:

    Visit the Sephora website and browse the online fund. How does Sephora use the online environment to elevate its products delayout the utility of letting the customers try antecedently they buy?
    Imagine that Sephora is instituted out the details of a new allegiance program. What input and education would you afford them? How should they unite the allegiance program delay their true vending mix?
    What are the sensitive and affective components that may outline postconsumption proceeding for Sephora’s customers?
    What is 1 way that a attached can corcorrejoin to privative WOM or currency? How does this defense align delay or negative a inspired worldview?


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