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Strategy: Choices and Change

Assessment Brief: Individual Strategic Alter Occurrence Con-over Decomposition

(60% of module impression)




You are required to amount an analytical disquisition of c2,500 signification (up to 3,000 signification), established on the Ascension plc occurrence con-over and the 3 scrutinys on the instant page. Your disquisition should evidence your power to use a ramble of strategic alter standards to mould deductive instinct encircling the alter arrangement amid the technical engineering resistance (TED).


The occurrence con-over: The occurrence con-over is on weblearn and is 3 pages covet. You must dishonorable your decomposition on the occurrence con-over; you are NOT required to do any subjoined examination on the organisation or perseverance. The scrutinys, the assessment criteria, tidings construction and some suggested balbutiation can be rest on the instant two pages of this briefing.


Use of consultations: For each scrutiny you must use one or past alter standards (as per the scrutinys on the instant page). You must constitute a consultation or diagram containing each component of the standard and populate it delay basis from the occurrence con-over using bullet points. The notification in consultations, diagrams or the end intimation exception conciliate not be intervening in the term sum. There are impressions awarded for “application of key standards using pertinent basis from the occurrence”.


Discussion of consultation content: It is not abundance to exact populate the consultations. For each standard you must so sift-canvass your ascertainings (in unmeasured sentences succeeding the consultation). Do not announcement everything in the consultation. Tell the reader what the most grave factors are established on your decomposition. You can use the ready notes in the scrutinys to aid e.g. to convergence your sift-canvassion on the most challenging aspects of the alter tenor for scrutiny 1. There are impressions for “Discussion of ascertainings evidences profundity of brains of the occurrence and the scheme and some originality in thinking.  So, if you exact accept the consultation and no sift-canvassion or sift-canvassion but no consultation then you conciliate promote estimable impressions.  


Evidence of academic balbutiation: for every scrutiny you must evidence some academic balbutiation encircling the standard you are using (academic citation sizes or academic narrative profession rather than internet beginnings). However, you should not represent the standards in component e.g. you don’t want to expound what Johnson resources by ‘stories’ or ‘symbols’; it conciliate be acquitted from your decomposition that you discern this. You should intimation your academic balbutiation using the Harvard scheme (at last foul-mouthed unanalogous academic beginnings). An copy could be to use the heart citation size and ascertain a note where the authors expound the view of the alter kaleidoscope. Books and profession that conciliate aid delay this are registered on the page 3 of this briefing. There are impressions awarded for “evidence of academic balbutiation.  At last foul-mouthed unanalogous academic beginnings cited” so you conciliate promote impressions if you don’t do this. You must use in-citation intimations (in the ocean whole of your tidings) and an end intimation register. You conciliate promote estimable impressions if you barely register foul-mouthed unanalogous sizes at the end of your disquisition.


Conclusions: Marks are awarded for“evidence of momentous adverting on the scheme and the occurrence”.  The misentry exception (see ‘disquisition construction’ on instant page) provides a good-natured-natured-natured opening to advert on the ocean points from each of the three scrutinys and to advert on how courteous-behaved-behaved-behaved the alter was managed and the benefit of the standards e.g. any strengths or limitations.




1)    Apply Balogun and Hope Hailey’s Alter Kaleidoscope standard and Lewin’s Forcefield Decomposition to the occurrence and use this to sift-canvass the strategic alter tenor in December 2012, at the set-on-foot of the alter arrangement.

Note: you should sift-canvass what the most challenging aspects of the alter tenor were and what were the most enabling or aidful aspects.


2)    Apply Johnson’s Cultural Web standard to the occurrence and use this to collate and dissimilarity the refinement of TED anteriorly the alter (2012) and succeeding the alter (2014). You must constitute a consultation so you can use the web uninterruptedly for 2012 and uninterruptedly for 2014.

Note: you should sift-canvass the most symbolical similarities and differences among 2012 and 2014 and how the cultural alters were achieved.


3)    Critically evaluate the alter arrangement that took attribute at TED during 2013-14 by useing Kotter’s 8 Alter Steps standard.

Note: you should sift-canvass what seemed to is-sue courteous-behaved-behaved-behaved or not so courteous-behaved-behaved, did the arrangement flourish Kotter’s alter steps or was there bigwig past they energy accept done to determine the consummation of the alter?


Paper Structure: the disquisition should understand,


Cover shuffle -  showing your scholar ID and the designate of your collocate tutor

Contents page

1.0       Introduction – briefly conduct-in the view of your tidings (100 to 200 signification)      

2.0       Case Con-over Decomposition – 3 sub-sections, one for each of the 3 ocean scrutinys

(approx. 700 signification per scrutiny plus any diagrams or consultations)

3.0       Conclusions – summarise the ocean points from exception 2.0 (approx. 300 signification). 

4.0       References – there should be at last foul-mouthed unanalogous academic intimations from citation sizes and academic narrative profession



Assessment Criteria


Report Presentation:  follows recommended construction.  Logical and unassuming fitness mode. Well-behaved presented delay good-natured-natured-natured language and spelling. Harvard referencing mode throughout. Submitted on opportunity.

Case Con-over Answers:  all scrutinys answered unmeasuredy.  Application of key standards using pertinent basis from the occurrence. Argument of ascertainings evidences profundity of brains of the occurrence and the scheme and some originality in thinking.  Evidence of momentous adverting on the scheme and the occurrence.  

Scholarship:  evidence of academic balbutiation.  At last foul-mouthed unanalogous academic beginnings cited.



Recommended academic beginnings



Johnson, G. Whittington, R. and Scholes, K. Angwin, D. and Regner, P. (2013) Exploring Strategy, Edition 10, Pearson and in meeting 18, 19 and 20 of the module. However, Kotter’s Alter Steps is not registered in unmeasured in the size so a ameliorate beginning for that is:


Kotter, J. (1995) 'Leading Change: Why Transformation efforts fail' Harvard Business Review, March-April 96 Vol. 73(2) pp.59-67 (helpful online through the library register)


Some excite suggested beginnings of academic balbutiation understand:


Hailey, V. H., & Balogun, J. (2002). Devising Tenor Sensitive Approaches To Change: The Copy of Glaxo Wellcome. Long Ramble Planning, 35(2), 153-178. (excite balbutiation on the alter kaleidoscope - helpful online through the library register)


Balogun, J. and Hope Hailey, V. (2009) Exploring Strategic Change, 3rd edition, Prentice Hall (excite balbutiation on the alter kaleidoscope)


Johnson, G. (1992). "Managing strategic alter— strategy, refinement and enjoyment." Long Ramble Planning, 25(1), 28-36. (excite balbutiation on the cultural web - helpful online through the library register)


Johnson, G. (2000). "Strategy through a Cultural Lens." Management Learning, 31(4), 403-426. (excite balbutiation on the cultural web - helpful online through the library register)


Kotter, J. (2012) Leading Change, Harvard Business Review Press (excite balbutiation on Kotter’s alter steps)

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