case analysis

In your case analysis you should do the following

A. Begin with a brief SWOT analysis of the focal company (based on information provided in the case)

B. Identify the key problemchallenge faced by the company in the case.

C. Identify possible solutions to the issue problemchallenge identified above.

D. Assess the pros and cons of each of these possible solutions.

E. Based on the above assessments, make a recommendation to the company, explaining the rationale for your suggestions.

The facts, evidence, and recommendations in your case analysis should be based only on the information provided in the case, rather than your knowledge of the company and its activities “in real life”. That is, for the purpose of this analysis, I am not interested in what a company actually did, how successful a particular decision turned out to be for a company, etc., as my intent here is to see how you evaluate and work through a particular challenge given the knowledge you develop in the course.

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