Case study: lululemon athletica, inc.

Case Study—lululemon Athletica, Inc

 

Read the case study that is on pages 283-294 of the textbook (Strategic Management: Concepts and Cases:  Competitiveness and Globalization (11th edition) Michael A. Hitt, R. Duane Ireland, and Robert E. Hoskisson) and prepare a 3- to 4-page report in a Microsoft Word document concerning the following situation:

As the end of the year comes to a close, the CEO is evaluating lululemon’s strategic approach and its ability to produce desired results for the company in the future. The CEO has asked you to prepare a report assessing the company’s current situation, reviewing its strategy, and making recommendations to maximize effectiveness.

Your report and overview should address the following key strategic issues:

  • Establish criteria for judging strategic performance by considering successes and strategies. Use a balanced scorecard framework to make sure that both financial and strategic controls are used to assess performance.
  • Define the company’s core competencies.
  • Determine if the company has a sustainable competitive advantage. If you determine that a sustainable advantage exists, support your claim. If you find it lacking, recommend actions that would secure a sustainable competitive advantage.
  • Identify any external environmental forces that have future strategic implications for lululemon athletica, Inc.
  • Determine if lululemon’s business strategy provides an integrated and coordinated set of commitments and actions that are based upon the company’s core competencies, guides behavior toward achieving performance goals, and fits existing external environmental conditions.
  • Evaluate lululemon’s strategy and its use of strategies to achieve company objectives.
  • Discuss the company’s organizational structure and if it effectively supports lululemon’s strategy.

Support your responses with examples.

Cite any sources in APA format (in-text citations and reference list).  Needs APA Level Headings.  Also needs to be plagiarism free.

 

Use the following chapters to answer this assignment:

Strategic Management and Strategic Competitiveness

The External Environment:  Opportunities, Threats, Industry Competition, and Competitor Analysis

The Internal Organization:  Resources, Capabilities, Core Competencies, and Competitive Advantages

These chapters are found in Strategic Management: Concepts and Cases:  Competitiveness and Globalization (11th edition) Michael A. Hitt, R. Duane Ireland, and Robert E. Hoskisson

 

Assignment 3 Grading Criteria

Maximum Points

Established criteria for judging strategic performance by considering successes and strategies. Used a Balanced Scorecard framework to make sure that both financial and strategic controls are used to assess performance.

10

Defined and explained the company’s core competencies.

5

Determined if the company has a sustainable competitive advantage, with supporting recommendations.

5

Identified any external environmental forces that have future strategic implications for lululemon, Inc.

5

Determined if lululemon’s business strategy provides an integrated and coordinated set of commitments and actions that are based upon the company’s core competencies, will guide behavior toward achieving performance goals, and fit existing external environmental conditions.

10

Evaluated lululemon’s international strategy and its use of alliances to achieve company objectives.

10

Used correct spelling, grammar, and professional vocabulary. Cited all sources using APA format.

5

Total:

50

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