The cases provide an opportunity to examine concepts in greater detail and develop problem solving and decision making skills. Students are expected to read and analyze each case, develop and submit a written case analysis, and come to class prepared to discuss the material.
For each case assignment, please address the following questions:
1. Problem Statement: What is the key marketing management problem/opportunity the decision-maker faces in the case study? Don’t confuse symptoms with problems: think of problems as causes and symptoms as effects. Include sufficient context to frame the problem. The problem statement should be one to two paragraphs.
2. Alternative Evaluation: What could they do to address the problem? Prepare a list of alternatives and discuss the advantages and disadvantages of each option using qualitative information and quantitative analysis based on the case. Include all assumptions. The alternative evaluation should be the majority of your write-up.
3. Recommendation: What should the decision-maker do and why? Recommend a specific course of action and steps to take to solve the problem. The recommendation should build on your alternative evaluation, be supported with information from the case and your analysis and clearly explain any trade-offs. Case write-ups must be typed using 12 point font, formatted with 1 inch margins and are limited to a maximum of two single spaced pages. Quantitative analysis (figures, tables, calculations, etc.) can be added as supporting material beyond the two pages.
FYI there’s an Excel worksheet posted under “content” with the numbers from the case exhibits that should allow you to run the various scenarios they are considering. You’ll want to take these into account when recommending a course of action, particularly, will this solution meet their stated financial goal.
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.Read more
Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.Read more
Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.Read more
Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.Read more
By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.Read more