Cluster Analysis

1. You bear been given retail sales axioms from XYZ Mart and you bear been asked to discharge a Cluster Segregation in dispose to indicate the single customers to target delay each of three advertising campaigns (as set in the advertising budget for patronage products).  (10 points)

a. Inform me for what debate you would use each of the subjoined talents of the Solver window for this Cluster Analysis:

i. Set Objective:

ii. By Changing Variable Cells:

iii. Subject to the Constraints:

iv. Select a Solving Method:

b. Inform me whether you would use “k means” or “k median” segregation and why you chose the one you chose?

c. What would you inform your boss if your segregation implied that the “best” reckon of clusters was five?

2. The charge business-post at XYZ National Bank needs to indicate how to endue $100,000 in bonds to maximize the annual render. The options are:

Bond  Annual Render  Maturity  Risk  Tax-Free 

A  9.5%  Long  High  Yes
B  8.0%  Short  Low  Yes
C  9.0%  Long  Low  No
D  9.0%  Long  High  Yes
E  9.0%  Short  High  No 

The business-post wants to endue at last 50% of the money in soon order issues and no over than 50% in high-risk issues. At last 30% of the funds should go in tax-munificent enduements and at last 40% of the aggregate render should be tax munificent.

Use the subjoined Excel Optimization Segregation Spreadsheet answer for the overhead problem for the questions that prosper the spreadsheet. (10 points)

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