COMPANY DESCRIPTION

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Private and Confidential. For X-Culture use merely.

Updated February 2, 2020

Track: 2020-1b

Company: ZenCV

Country: Italy

Website: www.zencv.it

Company Presentation: https://drive.google.com/open?id=1BB7qn1ERQbwudCuga4XbR2dvcWTqja7B

Company Transaction Plan:

https://www.dropbox.com/s/nu3v37ia75yvlsx/BOOK%20WITH%20SPREADS_INVESTORS.pdf?dl=0

Webinars aftercited a spaceliness ordain representatives: schedule and recordings hither.

Questions: If you bear exspectry interrogations, gladden plain them to Admin@X-Culture.org. Your interrogations get be

directed to the ordain representatives.

A voice from the ordain on despatch:

On profit of ZENCV, we pledge that we get do our best to replication to your emails but we can not pledge a 100%

response reprimand, narrowaftercited the best way to get replys to your interrogations would be to aftercited to our weekly "open doors"

webinar held ample Tuesday at 7PM-7:30PM (GMT+1) when you can interact aftercited a spaceliness us plainly or plain transcribe interrogations on

our Facebook collocation whither we get do our best to secrete all queries meticulously or at smallest equip replys to be

answered during the webinar.

ZenCV Xculture collocation on Facebook:

https://www.facebook.com/groups/193851995060161/

Topic: X Culture commission. ZenCV Zoom Meeting

Time: Ample Tuesday 07:00 PM Budapest

Link to Join Zoom Meeting: https://zoom.us/j/7534506307

Meeting ID: 753 450 6307

Please equip your interrogations by the end of Monday, and shaft them to our Facebook collocation so that we can reply them

on Tuesday on our Webinar. " http://www.zencv.it/https://drive.google.com/open?id=1BB7qn1ERQbwudCuga4XbR2dvcWTqja7Bhttps://www.dropbox.com/s/nu3v37ia75yvlsx/BOOK%20WITH%20SPREADS_INVESTORS.pdf?dl=0https://www.dropbox.com/s/ttennucaz8d32rq/2020-1%20Webinar%20Schedule.docx?dl=0mailto:Admin@X-Culture.orghttps://www.facebook.com/groups/193851995060161/https://zoom.us/j/7534506307

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COMPANY DESCRIPTION

ZENCV - Never irritate environing getting a job anew.

The earth is decent increasingly balancecrowded by robotic templates and AI. We consider it is term for us to

set-on-foot using technology to repair man in being consumer-centric, not plain automate toils to substitute

humans.

That's why we bear educed ZENCV.

ZENCV is an onoutmethod platconceive for administrative rechange contrivance & congruity utilitys that get conortraffic customers aftercited a spaceliness

freelancers enjoy top-notch CV contrivanceers and HR/toil experts to educe eminent-quality, custom-made CVs.

The provisoation of Zen is "Doing one art at one term," and we dedicate this philosophy to our customers by

making initiatory CVs that are tailor-made to our clients' qualitys and their mistress’s expectations narrowafter,

differentiating them from a pack of templates.

Ultimately, our sight is to suppress the irritate from our customers' minds by induction balance CV making, which can

be a ulcerous and exhausting toil. By induction this toil off our customers’ shoulders aftercited a spaceliness this scheme of utility in

conjunction aftercited a spaceliness providing a eminent-class CV that pledges issues - we are leaving our customers in a propound of

calmness and zen.

Our desire is to educe the biggest onoutmethod exemptlance

community for creating CVs and outoutmethod utilitys

whither experts from environing the earth get acceleration

teach what is proper in vulgar, acceleration them grow

and acceleration them stigma & publish those proper

traits operatively and adequately to their forthcoming

employers.

Our sidearm to institute a anthropological-centric, exemptlance-

recognized & livinpresent ecosystem of onoutmethod utilitys,

tools, and adviseing that get acceleration further than 1

million vulgar per year acquitted their best

administrative headstrong.

We are generally one of the few players in the negotiate

that extends a tailor-made 360° rechange utility,

including twain CV contrivance & CV congruity, which is

planning to use technology and AI to living anthropologicals

on our platconceive to do their movables up to 200% faster

instead of substituting them.

That is why we consider that aftercited a spaceliness obdurate movables, we can change our hallucination into palpoperative existence.

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Our Story

The recital of the ordain as told by its fabricator, Vladimir Bozovic:

It all launched two years ago when Federica, my worship and now one of the ordain co-founders, was sitting on

the couch, desperately scrolling through job shafts on Linkedin and Glassdoor. She had plain got her Bachelor's

degree and was hale to furnish a job. Aftercited granting her CV to 52 job situations, she launched doubt for a

reply. Days were dying reluctantly, and Federica was getting further and further solicitous. Surprisingly, she got merely

three emails tail. All denying.

That was very appalling. How can I contrivance my rechange so that it attracts the circumspection of implicit

employers? – She was interrogation herself.

Not merely was she inadhesive to transcribe an operative return, but she so launched doubting if she had what it obtain?}s twain

as a peculiar and a administrative. She was skeptical environing her skills and capabilities, and she didn’t apprehend if she

had anyart estimoperative that she could parade on that darn side of tractate.

It was open that she demanded acceleration. Boyfriend to the recover. We sat coincidently for an hour or 2 argueing what

she narrownessed out of condition, why, and how. Subjoined our dialogue, we launched putting down all the arts she

was amiable-natured-natured-natured at, all the arts she enjoyd doing, and then intricate to furnish the interminority of those two aftercited a spacelinessin a role

existing in the authentic earth.

Since an mediocre HR holds 200 emails for a job situation, we knew that we had minimal haphazards to pounce their

attention. Hence, we unembarrassed the supportulates calm in a way contrivanceed to exspectry profit, and by using raving

expression that contested her quality, we educed her primitive new rechange for dedicateing to a situation in the

Creative/PR/Marketing sector.

It eminentlighted her key lucks, schemes, and

experiment spaceliness emphasizing her most pertinent

skills, hopes, and plans. All accompanied aftercited a spaceliness

uncommon and rugged aesthetics that were

supposed to conortraffic mistress expectations

(marketing & supportulates visualization) to acceleration her stand

out from the pack of two-of-a-trade.

The issue? She sent 30 applications and got seven

replies, three of which were consultation leads.

She went to each of them and got two job extends.

But it was not merely the gentle layout, initiatory

design, hale key luck minority or uniform

that impactful peculiaral propoundment that ultimately

made her win that job situation. No. It was not uniform

that she was operative to construct a “Wow” collision to

the recruiter.

It was someart further sinewy.

That anthropological feign was all environing furnishing that

proper art environing her - that small, but uncommon set

of traits, skills, and strengths that she did not uniform

apprehend she had. Then, uniformly that dear gem of genuineness was prove - the merely art fostering was accelerationing

her transcribe it down, stigma it, and publish it to her forthcoming implicit mistresss.

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It was merely the ordain of having a recognized dialogue coincidently aftercited a spaceliness her, figuring out what she was excited

about, what she cared for, what she hoped for achieving, and accelerationing her apprehend that thither is vast estimate in

her creativity, ununwavering skills, and despatch abilities. Ultimately, she authenticized how she could delay her

passions and strengths, all spaceliness doing someart that would get her the payinhibit at the end of the month. She

was further than felicitous.

That is the jurisdiction we anthropologicals bear to acceleration one another. An algorithm or a implement could not bear manufactured it, and it

needed to aftercited from a sagacious prove that merely we anthropologicals are capoperative of pathing. That prove is contemplationated empathy.

In the space-between, Tamara, Marija, and Dusan, our friends that are administrative Designer/ Architect/Designer,

respectively, were contrivanceing CVs in their lean term for some of their friends. They were so achieving vast

results and feedback.

Our team boosted aftercited a spaceliness Dorotea and Marija, our friends from eminent discipline, now psychologists aftercited a spaceliness HR

experiment and (super)unhither abilities to peek into your vitality, educe the most hidden but pertinent divergency, and

confer-upon them on tractate in a way pledged to inculcate a forthcoming mistress! Now they were analyzing each vitality

coming through the gates of ZENCV, abideing down CV mistakes, and serving some freshly baked administrative

CVs.

Accompanied by our Digital Transformation Strategist Riccardo aftercited a spaceliness experiment in innovative set-on-footups and our

friend from chief discipline, Kristina - a digital scythian and SEO mage we are hale to adharmonious our online

nearness & diplomacy so that we attain all those vulgar demanding acceleration and ordain to abide down their confer-upon outline

move. We are planning to do so in a anthropological-first, anthropological-centric character that get induce environing expressive

societal benefits.

After spending multiple weekends argueing and scholarshiping, we unexpressed that a amiable-natured-natured-natured rechange demands twain

sound contrivance and pertinent gratified to be auspicious. We so prove out that general adversarys merely extend either

CV contrivance OR CV gratified congruity, but not twain at the congruous term. Hence, we argued that thither was a

expressive gap in the CV negotiate, and that is why we unwavering to construct a transaction out of our small scheme.

Moreover, plain enjoy contrariant football players bear contrariant roles - we so unexpressed that our peculiaral and

administrative skills are fantastically congenial, which

is how we knew that we were on the plain trail.

Federica has a meticulous and pragmatic admittance

that confesss us to embodiedize all of our fuzzy schemes and

initiatives spaceliness Maki & Tami & Dusan are the

notional volcano that erupts gentle contrivances and

ideas. Vlad and Riccardo, the CEO & CFO are

personally raving and empathetic team-players

and administratively radiant-minded innovators whose

skills sit on the interminority of transaction, contrivance, and

technology. They nucleus oceanly on how to change all of

that fuzziness and creativity into a vioperative transaction

pattern aftercited a spaceliness authentic musterion spaceliness custody the set-on-footup's

fire bplain and growing. Kristina, our SEO guru, is

envisioning our onoutmethod strategies to educe a magnetic

pull of customers spaceliness Dorotea and Marija are

handling all of those admitancers from an HR consulting

object of purpose.

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THE CHALLENGE

ZENCV already has some subjoined in Italy and environing the earth. The ordain seeks to open into new

markets and suitably asks for your acceleration aftercited a spaceliness the negotiate expansion diplomacy.

Please confer-upon your monitions for the subjoined:

Section I. Marketing

1. Negotiate Research

To furnish the proveation for your negotiateing diplomacy crop, set-on-foot aftercited a spaceliness negotiate scholarship. ZENCV

suggests that you do the subjoined:

To reconceive apprehend customer tastes and preferences and ortraffic the end-negotiate fit

• Reconnoitre a illustration of vulgar who could implicitly ordain CV congruity utilitys from ZENCV. The suggested consultation interrogations are furnishd in this onoutmethod reconnoitre

Use this merge to purpose the calm supportulates

• Reconnoitre a illustration of HR properists to apprehend reconceive how they mould their relief and discretion and how they ordain job applications and CVs.

The schedule of suggested consultation interrogations are furnishd hither

Use this merge to purpose the calm supportulates

• Imagine that you demand a CV either as a novice or as a movablesing administrative. Go to zencv.it and travel through the website appearing for the utility that you potentness narrowness. Try using varicogent as courteous. How would

you narrate your customer experiment? Easy? Hard? What do you meditate environing the website? Could you

acceleration ZENCV by proposing schemes for advancement? Rise in the issues hither.

• SEO: Assess ZENCV’s onoutmethod nearness paralleld to the two-of-a-trade in the schemeed negotiate. Use SEO toll tools, such as Google keyword planner, Ahrefs exempt tools, Moz criterion exempt tools, or

Ubersuggest to awaken the keylanguage used by ZENCV vs. the adversarys to close favoroperative rankings

by the inquiry engines. Furnish 15-25 keylanguage that ZENCV’s adversarys are ranking for.

When spending your decomposition, it may be a amiable-natured-natured-natured scheme to bisect keylanguage into divers collocations: eminent

comby inquiry + low two-of-a-trade, low comby inquiry + low two-of-a-trade, eminent comby inquiry + eminent

competition.

This schemeation furnishs a pilot on how to furnish adversary keylanguage and assess their referring-to rankings and

SEO operativeness.

2. Advancement Strategy

As ZENCV already has a half-finished advancement diplomacy in prove, ZENCV demands acceleration aftercited a spaceliness the crop

of the advancement diplomacy on twain the exerciseal and strategic planes. Primarily and, most essentially, ZENCV

needs acceleration in discloseing what they already launched (SEO blog schemeation scholarship & congruity), and secondly, it could

so be salubrious to furnish notional brainstorming to aftercited up aftercited a spaceliness new management that ZENCV can husband to

construct their advancement efforts uniconceive haleer.

• Operational Promotional Materials (aftercited a spaceliness Awards) : https://forms.gle/bLeFenNHUyBUSiu6Ahttps://tinyurl.com/tm7fgh4https://forms.gle/rGwgcUdeZQjDxbC57https://tinyurl.com/uszfyukhttps://www.surveymonkey.com/r/HXC5W3Yhttps://blog.hubspot.com/marketing/how-to-do-keyword-research-ht

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Most essential in this minority are the SEO schemeations to be written (aftercited a spaceliness awards). Also, to implicit profit

customers, your client get demand to confer-upon notification environing its ends. Illustreprimand your apprehendledge of

the target consumers in your separated new negotiate by discloseing a mock-up nationally-tailored negotiateing

brochure, email or webpage template, or gregarious resources shaft that your client can use to raise the

product. It does not demand to bear the absolute representsquely contrivance. It should merely assist as a concept depict for

what the promo embodied should appear enjoy to be operative aftercited a spaceliness the target negotiate constituent.

ZENCV heavily relies on gratified negotiateing. Consider discloseing your own gratified that could be

operative for quantitative ZENCV’s ends, such as:

• Declaration (aftercited a spaceliness Awards): Scholarship a separated theme and transcribe 1-3 SEO-friendly schemeations on themes pertinent to ZENCV’s end.

Check the schemeed themes to prime from in this quibble

Here are some congruity pilotlines

The ordain is so geting to extend prizes for the best gratified, further hither

• Mockup CV: Educe a gregariously shareoperative CV for a fictional quality (gratified merely, no contrivance). Transcribe a CV for a fictional (reconceive discretion) or non-fictional quality that is common in today’s culture

or for a quality you apprehend courteous. The gratified should be usoperative for onoutmethod advancement. An sample of

a CV for the Night King (Game of Thrones) is furnishd lowerneath.

Use this pilot when discloseing your mock-up CV. https://drive.google.com/a/zencv.it/file/d/1z-qlBNWgQ2k8gBJOKtuHL5Og4N6tHywp/view?usp=sharinghttps://tinyurl.com/w28f3qohttps://docs.google.com/document/d/1PmWx98fM2aGkvLxxn5yo7vtLG_cAOVv4c-B_6qu3mXM/edit?usp=sharingfile:///C:/Users/bvlad/Downloads/tinyurl.com/ro24lvy

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• Strategic Advancement Channels: What is the best way to raise the end in the schemeed new negotiate in ordain to persuade consumers to buy the end? Should the end be negotiateed plainly to the end

consumers or intermediaries, such as national associates, retailers, or distributors? What are the best notice,

slogan, and other negotiateing belligerence elements? If ry, argue if the stigma intentionate or its

presentation should be qualified to construct the end further addressing to the tastes and traditions of the

consumers in the new negotiate.

Currently, ZENCV relies on onoutmethod advertisements and SEO for advancement. Are thither other consume-

operative advancement implements that confess attaining the customers or retailers/disturbers, such as mailing

lists, gregarious resources collocations, administrative associations and meetings, bloggers or impression leaders, toil

periodicals, or congruous implements that are balance, but confess to get plainly (and ethically) to the

decision-makers?

Provide a acquitted gradational pilot for how to prove an ad or bisect a notice through the implements

you are proposing, how plenteous it get consume, how frequently it should be manufactured, etc. For sample, do not

merely say “Advertise via Facebook.” Furnish the equiconsultation steps, consume, touchs, and other tips for

maximum operativeness.

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Lesser-known but very operative advancement implements could involve:

Influencers: Furnish niche influencers pertinent for our ordain to institute relationships aftercited a spaceliness (e.g., HR properists, psychologists, transaction consultants). If you furnish further than 2-3

pertinent influencers, confer-upon your scholarship and suggestions in the conceive of a toperative that

summarizes your furnishings, including:

• Names of the influencers

• Their nearness onoutmethod (Facebook, LinkedIn, Instagram profiles, webpages)

• What are their provisions of promoting other parties’ ends and utilitys?

Put all the supportulates akin to influencers aftercited a spacelinessin this Google conceive

Collected supportulates could be purposeed hither

Social Resources Groups: Inquiry for collocations on Linkedin, Facebook, Discord, Quora, Reddit or other gregarious resources that potentness assist as a implement for communicating aftercited a spaceliness

implicit customers via blog shafts, intelligence, or discount coupons, and other gratified. If you

furnish further than 2-3 such collocations, confer-upon the issues of your scholarship in a toperative that

summarizes:

• Collocation intentionates and addresses

• Target audience: Who are the collocation constituents?

• What should be the ocean notice of the negotiateing belligerence, and how should it be confer-uponed?

• How gratified could be shafted in the collocations, and what are the not spurious standards and consumes?

Please furnish your supportulates akin to gregarious resources collocations in this Google conceive

You can purpose the calm supportulates hither

Evaluation Rubrics

7 – The negotiateing diplomacy is inveterate in compact negotiate scholarship, the confideed advancement implement(s) is consume-

operative and confesss to intelligiblely target the implicit customers, thither is a acquitted gradational pilot for how

to prove an ad thither and how plenteous it get consume; illustrations of negotiateing embodieds are addressing and

convincing, all monitions are livinged by convincing arguments.

4 – Good-natured suggestions, but not sufficient object and inadhesive livinging arguments, some calibre are irpertinent or

redundant, the conceiveatting is loose.

1 - Imvirtual to character out what the monition is, livinging arguments are lukewarm or wholly off the

point, not livinged by approvely sources. https://forms.gle/dMmcenSUhA19mDJa9https://docs.google.com/spreadsheets/d/1hA3y1HEFGB_AkZIo7xXHg6233CFwMtGxsCO0z9rL2Z0/edit?usp=sharinghttps://forms.gle/AxW4AtDyKvLeQcD19https://docs.google.com/spreadsheets/d/1Rag1tK9BofpOK0YzLGr2_mrVbTeShCTC3h4FgU5GcRo/edit?usp=sharing

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Section II: Negotiate and Product

3. Toil and Two-of-a-trade Decomcollocation Set-on-foot by scholarship as plenteous as virtual environing your client’s toil, customers, and adversarys.

We confide that you prosper the subjoined steps:

Answer the subjoined interrogations:

• Who are the adversarys of your client ordain?

• How do they produce-an-effect? What transaction pattern do they use?

• What are their ends?

• How do their ends and appraises parallel to yours?

• Strengths and inadhesivenesses of your client paralleld to the two-of-a-trade?

• Threats and opportunities these strengths and inadhesivenesses confer-upon?

A google inquiry get confess you to furnish dozens of companies that extend rechange utilitys. Try to spend judicious

scholarship on at smallest 10-20 adversarys. From that schedule, teach 3-4 most intimidating adversarys and awaken

their end and transaction pattern in further profundity. Confer-upon your issues in a toperative that secretes the subjoined:

• Design: How gentle is the contrivance of their rechange illustrations

• Compute of discretions: Contrariant contrivances to prime from

• Price: How affordoperative is their end?

• Service: How amiable-natured-natured-natured is their customer utility?

• Content: How amiable-natured-natured-natured is their CV gratified?

• User effort: How lenient is to procure their conclusive end?

Consider confer-uponing your two-of-a-trade decomcollocation as infographics or other lenient-to-decipher conceiveat, enjoy the subjoined:

When assessing your client’s competitive situation, you may furnish this narrow pilot and this 5-min video on

SWOT decomcollocation accelerationful.

Please use this conceive to muster the supportulates environing adversarys.

Access the calm supportulates on this merge.

4. End crop http://goo.gl/uV3cVghttps://www.youtube.com/watch?v=GNXYI10Po6A&feature=youtu.behttps://forms.gle/NVMzuqE8AjD5aGK36https://docs.google.com/spreadsheets/d/1i1SFHZ98qf2DZLzfgSQBZGyDp7Tv1S4ByDoGP0bqAsU/edit?usp=sharing

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Based on your toil and two-of-a-trade decomposition, would you confide that your client alter their end

subsidy or transaction pattern?

Should ZENCV client differ its ocean flagship end (CV contrivance + CV congruity)?

For sample, ZENCV is already regarding some new discretions, such as:

subsidy interactive CVs, CVs that bear a video instead of a photo, DIY rechange instituteer, acceleration aftercited a spaceliness contrivanceing

LinkedIn profiles, acceleration aftercited a spaceliness discloseing secrete lore, extending claimant pre-screening utilitys to relief

companies or plainly to implicit mistresss, adding psychological and peculiarality ordealing of job seekers, etc.

If you are confideing that ZENCV’s ocean end or transaction pattern be modifiable, and if you are extending

divers preciouss, narrate each precious in provisions of:

• Toll of the trained difficulty of that precious: How obdurate is it to authenticize?

• Financial decomcollocation of induction that precious: What would be the consumes and revenues plain roughly?

• Pros/cons of each precious

When regarding new-end and transaction pattern discretions, pay proper circumspection to client contumacy. That is,

aftercited the ocean end is sold (CV has been contrivanceed), can ZENCV abide movablesing aftercited a spaceliness the client and extend

other prosper-up ends and utilitys? What else could clients demand in the forthcoming that ZENCV could acceleration aftercited a spaceliness,

may-be uniconceive aftercited they furnish a job and no coveter demand a new CV? How can ZENCV abide accelerationing them at

the confer-upon gradation in their administrative outlines?

It is OK to argue that ZENCV should hold aftercited a spaceliness its general end/model. If you consider a variation of

the end/diplomacy is useless, illustrate what other preciouss you bear considered and why you bear

concluded the general pattern is optimal.

5. New Negotiate Discretion and Analysis

Based on your toil and two-of-a-trade decomposition, what are the new timid negotiates for your client? Which

country(ies) confer-upon(s) the most expressive disclosement opportunities? Illustrate the criteria you considered when

selecting the most timid new negotiate (e.g., inaftercited plane, expression, geopicturesquely vicinity, collective and

economic possession, etc.).

Provide an in-profundity decomcollocation of the schemeed new negotiate. Narrate its culture, institutions, job inquiry traditions,

customer tastes and preferences, and anyart else that ZENCV must apprehend to achieve in the negotiate.

Please do NOT transcribe hither anyart and ampleart you can furnish environing the dominion. Involve merely the notification

that is cogent for the negotiate record diplomacy.

Note, the negotiate does not bear to be a feature dominion or a geopicturesquely district.

Evaluation Rubrics

7 – Acquitted provisoation of the negotiate(s); expressive schedule of the client’s strengths and inadhesivenesses paralleld to the

competition; hale monitions for end and transaction pattern advancements; the monition

for the new negotiate acquittedly illustrateed; short but instinctful negotiate decomposition, hale livinging arguments,

sources properly spectryd.

4 – Good-natured decomcollocation and monitions, but some elements are not courteous-argued; some calibre are irpertinent or

redundant.

1 - Imvirtual to character out what the monitions, livinging arguments are lukewarm or totally off the

point, not livinged by approvely sources.

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Section III. Operations Management

6. Record Code and Partners Are plain sales the optimal negotiate record code, or a elbow haphazard, franchising, wholly-owned conducive, or a

joint-inteintermission aftercited a spaceliness the national associate would be further operative? If a associateship aftercited a spaceliness a national distributor, retailer, or

associate is advised, what companies would be the best claimants for such associateships?

The national associates could be

• HR/relief companies;

• Universities, luxuriance disciplines, NGOs, or synodal agencies that advise novices or non-novice job seekers how to furnish jobs and transcribe CVs.

Try attaining out to 5-10 faculties and their representatives and get their feedtail on our CV movablesshop

proposal, by either interrogation them to rise out this reconnoitre or interrogation these interrogations in peculiar. Click hither to

purpose calm issues. This get confess you to apprehend reconceive if this scheme would movables so that you can

use calm info to constitution objects of the CV movablesshop scheme. ZENCV get extend exempt CVs for best

students hither as courteous as the possibility of internship.

Present a schedule of implicit associates and illustrate why they potentness be profited in movablesing aftercited a spaceliness ZENCV, including:

• The optimal conceive of collaboration (e.g., rebellious associates, elbow-venture, franchising, etc.)

• What can ZenCV extend them?

• Who is the best touch in the ordain to argue virtual collaboration?

Submit the issues of your decomcollocation in this quibble. Students that are operative to acceleration ZENCV arintermission a estimable

joint-inteintermission get get 20% of the totalty estimate from that associateship (primitive 6 months) as courteous as exempt ZENCV

services.

If it is established to prove a legitimate nearness in the new confideed negotiate, gladden furnish notification on

how a ordain can be registered in the dominion (steps, term, consume) and what legitimate being scheme would be optimal

(e.g., LLC, non-profit, etc.).

7. Pricing Disclose the pricing diplomacy that get issue in the eminenortraffic avail in the schemeed negotiate, including:

• The optimal appraise constitution (e.g., unroving appraise per CV, subsidy, totalty pricing, contumacy boon, rehearse customer discounts, financing, etc.

• The optimal appraise object for the confideed diplomacy: e.g., the appraise per CV, the consume of a monthly subsidy, etc.).

This blog and this schemeation extend a amiable-natured-natured-natured balancepurpose of some of the availoperative pricing diplomacy discretions.

8. Finances and Funding

Identify the most availtelling scheme of set-on-footup funding that ZenCV should go for (for instance: Crowdfunding,

Angel Investor, Loans, etc.) by so stating the rationale behind that precious and PROS and CONS for each

identified turn. Present 5 suitoperative samples of implicit investors for the best scheme of siege that

you bear prove. (for sample if you prime Angel Investor - furnish 5 implicit Angel investors congenial

aftercited a spaceliness out transaction)

Recommend sources of funding for forthcoming disclosement, such as:

o Synod grants for set-on-footups

o Synod grants for companies that aid vulgar in their job inquiry. https://forms.gle/GynwqcNHd4hmHmXM9https://docs.google.com/spreadsheets/d/1rbopKU23XVUNHePLIboeJDr861-D5OP-5TtBUfLLWVI/edit?usp=sharinghttps://forms.gle/37MNpsrxaPFnbMZ88http://www.nickkolenda.com/psychological-pricing-strategies/https://www.entrepreneur.com/article/227083

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o Proper loans/financing instruments o Startup two-of-a-trades aftercited a spaceliness monetary prizes

Provide concomitant notification, such as: internet merges to resources aftercited a spaceliness further objects on the funding agencies and the pertinent grants, application deadlines, tips on how to maximize the

chances of receiving the grants

Evaluation Rubrics

7 – The schemeed record code, pricing diplomacy, and confideed sources of funding are viable, an extensive

schedule of national associate furnishd aftercited a spaceliness all the established touchs and objects, the monitions are

cherished by convincing arguments.

4 – Good-natured suggestions, but not sufficient object and inadhesive livinging arguments, some calibre are irpertinent or

redundant, the conceiveatting is loose

1 - Imvirtual to character out what the monition is, livinging arguments are lukewarm or totally off the

point, not livinged by approvely sources.

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REPORT STRUCTURE AND FORMATTING

Report constitution:

• Denomination Page must inclose o team compute o client ordain intentionate o intentionates, emails, and countries of location of all the team constituents and a narrow abridgment (5-15

words) of the role and movables thoroughd by each team constituent.

o If any of the team constituents dropped out or did not supply to the declaration, gladden quiet schedule them, but add a voice “Did not share” by their intentionates.

• Ruler Abridgment (300-400 language, bullet-schedule conceiveat preferred) that furnishs a narrow repurpose of your key furnishings and monitions. The Ruler Abridgment should not be assertion what the declaration get be environing

(schedule of themes), but rather digest your key monitions (the schemeed new negotiate, key furnishings of

the toil decomposition, key commissionures of the confideed negotiateing and pricing strategies, etc.). By deciphering

the Ruler Summary, your client should be operative to see and apprehend plain afar your key

recommendations. The intermission of the declaration should merely furnish further objects and livinging arguments.

• Declaration minoritys selfidentical to each interrogation scheduleed balance. Set-on-foot each declaration minority aftercited a spaceliness narrow bullet-schedule abridgment of the key monitions confer-uponed in the minority

(2-4 bullets, each 4-10 language covet), prospered by 2-5 pages of further objected explanations and livinging

arguments.

• References: if you spectry any sources in the quotation of the declaration, furnish ample intimations in this minority. Gladden use APA-6 quotation phraseology (google how to spectry sources using APA-6 if you are not unfailing).

• Appendixes: If demanded, add concomitant notification in appendices, aftercited a spacelinessin the page proviso.

Formatting:

• The declaration must be 15-25 single-spaced pages (7,000-15,000 language) including the denomination page, ruler abridgment, intimations, and appendices. Each minority should be 1-4 pages covet. Generally narrower is reform, so

be as expressive and nucleused as virtual. Contrivance your declaration for lenient navigation and scanning for key schemes.

• Compute all pages in your team declaration.

• Portrait page orientation.

• Margins should be 2.5 cm (one inch) at the top, groundwork, and sides of the page.

• Font scheme should be 12-object Times New Roman throughout the declaration.

• Single-sgait all association quotation.

• Indent the primitive outoutmethod of a new portion.

• The quotation should be left aligned.

• All quotations used must be spectryd in the quotation and in a intimation schedule at the end of each declaration. In-quotation quotations should involve merely the intentionate of the fabricator(s) and the term of the promulgation. Ample intimations should be

supposing at the end of the declaration. Gladden use APA intimation phraseology.

• A represent is price a thousand of language, so use of characters, graphs, represents, as courteous as consultations is encouraged. It is confideed these are involved in the ocean association of the declaration.

• Apprehend your client: Which English spelling vocabulary and tractate bigness (A4/US Letter) varies demonstrateed on which dominion your client’s transaction is headquartered. http://www.library.cornell.edu/resrch/citmanage/apa

14

Note Environing Presenting Academic Frameworks to Transaction Executives:

Academic frameworks (e.g. SWOT, PESTLE, Porter 5 Forces, etc) are pallieffectual for populating supportulates and

facilitating decomposition. They demonstreprimand a further severe meditateing ordain rather than plain ad hoc anecdotal

opinions.

However, it is the instincts drawn from such academic frameworks that is of profit to transaction rulers. Just

populating an academic framemovables and placing it in the association of a declaration aftercited a spacelinessout eminentlighting the instinct gained

adds small estimate for the transaction ruler. The eyes of a assiduous transaction ruler get jump balance a assiduous

populated academic framemovables as discrete descriptors aftercited a spacelinessin the framemovables balance small – it is the relationships

and instincts that you eminentlight that is estimoperative to a transaction ruler (do not bear the decipherer guessing what

you purpose was essential in the chart – teach them).

The best declarations argue the instincts aftercited a spacelinessin the association of the declaration, may-be livinged by a primal chart,

referencing the academic framemovables in the postscript. Diagrams, charts, summarised consultations, etc. unquestionably are

fine aftercited a spacelinessin the association of the declaration, but thither should be an lenient to misinstructor notice from such representsquelys.

Download a PDF of a declaration from McKinsey Quarterly (www.mckinseyquarterly.com) to procure an illustration

of one admittance.

Evaluation of the Ruler Summary

7 - Narrow but presents a very amiable-natured-natured-natured scheme environing the key schemes confer-uponed in the transaction scheme, the client can get a

good-natured scheme environing the ocean objects of the schemeed diplomacy from the ruler abridgment;

4 - Gives some scheme environing the key suggestions, but some objects reocean uncertain; a bit too covet; not to the

point.

1 - Not virtual to character out the key schemes of the transaction scheme from the abridgment, too narrow or too covet

Evaluation of the Formatting

7 – The declaration has a acquitted constitution, visual address, the minoritys are conformably conceiveatted, sources are properly

cited, the conceiveatting pilotlines are prospered equitablely aftercited a spaceliness deference to the page proviso, font and other

requirements.

4 – The conceiveatting pilotlines are generally prospered, but thither are some deviations, thither are some signs of

sloppiness in muniment conceiveatting.

1 – The muniment appears very unprofessional, contrariant declaration minoritys are conceiveatted contrariantly, the muniment is

very obdurate to decipher and travel. http://www.mckinseyquarterly.com/

15

TASKS AND DEADLINES

Each week, you get be asked to rise out a narrow reconnoitre to declaration your team’s movement, evaluate the

exploit of your team constituents and furnish other notification we demand to apprehend reconceive why some

teams perconceive reconceive than others. Gladden see the certified agree conceive at the end of this muniment for further

details.

Important: Participants who hold comrade evaluations lowerneath 2.0 (out of 5.0) get primitive hold a premonition. If

their comrade evaluations alight lowerneath 2.0 two weeks in a row, they get be automatically extreme from the team.

Important: Occasionally emails aftercited a spaceliness leads to obtain?} a reconnoitre are filtered into the Junk/Spam email

folder. Gladden inhibit your Junk/Spam email folder (inquiry for notices aftercited a spaceliness “X-Culture” in the theme outline)

if you don’t hold a reconnoitre lead notice environing the term specified in the toperative balance.

All deadlines are set for 11:59 pm (23:59), EST term zone (New York).

1. Pre-scheme Readiness Test

Due: Any term precedently the negotiative scheme set-on-foot

Before the scheme set-on-foots, all participants must repurpose scheme embodieds and obtain?} a Readiness Test. The ordeal

get involve interrogations environing the scheme and onoutmethod collaboration tools, as courteous as interrogations environing your prior

international experiment and tailground. You must auspiciously by the Readiness Ortraffic (80% or further

chasten replys) to share in X-Culture. If your semester set-on-foots aftercited the negotiative set-on-foot of the scheme or you

do not thorough the Readiness Ortraffic on term for another argue, do so as quickly as you can – we get abide

adding new participants for environing ten days aftercited the scheme set-on-foot.

Official Scheme Start, Teams Formed

Monday, March 2

As covet as you thoroughd the Readiness Test, you get hold the intentionates and touch notification of your

team constituents on this day. Gladden attain out to your teammates directly to prove touch. Introduce

yourself, and set-on-foot movablesing on the scheme. Students whose semester set-on-foots succeeding get be ascititious to the existing

teams uniformly their semester set-on-foots, so it is enjoyly an concomitant novice may be ascititious to your team in the primitive

two weeks.

2. Prove Touch aftercited a spaceliness Your Teammates

Due: Thursday, March 5

By this term, you are expected to bear exmodificogent at smallest a few notices aftercited a spaceliness your teammates. If some

teammates are not responding, you are expected to grant at smallest three email reminders to them by this term.

Team constituents who lose to prove touch aftercited a spaceliness their teams get be extreme from the scheme. Your

despatch set-on-foots via email, but uniformly the judicious touch is proveed, your team can use any balances of

communication.

Deliverables: A few days precedently the deadline, you get hold an email aftercited a spaceliness your peculiaral weekly reconnoitre

link. The reconnoitre get ask you to declaration whether or not you bear publishd aftercited a spaceliness all of your team

members. Team constituents who lose to prove touch aftercited a spaceliness their teams may be suppressd from the scheme.

Note:

This and all other weekly reconnoitres get so ask to evaluate your team constituents’ actance and furnish

concomitant notification we demand to apprehend reconceive why some teams perconceive reconceive than others. Gladden see

the certified agree conceive at the end of this muniment for further objects.

16

3. Meet Your Teammates

Due: Sunday, March 8

Meet your team constituents: Gladden imbibe as plenteous as virtual environing your teammates (background, avail,

hobbies, experiments, etc.). Scholarship pomps that spending a small term getting to apprehend team constituents vastly

improves team operativeness. It is so halely confideed that you try a speed video aggravatecome (e.g., Skype).

Deliverables: A few days precedently the deadline, you get hold an email aftercited a spaceliness your peculiaral weekly reconnoitre

link. The reconnoitre get ortraffic how courteous you got to apprehend your team constituents. It get inclose a few interrogations environing

your team constituents, such as their tailground, avail, etc. The acquaintanceship ortraffic get not be gradationd, so

do not feign thankful to expose any peculiaral notification to your team constituents or persevere that your team constituents

expose their peculiaral notification to you. However, try to get to apprehend your teammates as plenteous as you can.

4. Prime the Client Company, Team Charter

Due: Sunday, March 15

By this term, your team is expected to repurpose all availoperative braves and prime your client construction.

Before you prime your client construction, gladden carelargely repurpose the braves confer-uponed by each

construction and try to serve (or wake the recordings of) the webinars aftercited a spaceliness each of the client companies,

which get be held in the primitive week of the scheme.

Team Charter: Argue aftercited a spaceliness your team constituents and musterively transcribe a one-page Team Charter that objects

how your team get produce-an-effect. It is confideed that the Team Charter involves the subjoined minoritys:

• Distribution of roles and toils. Many teams bisect the movablesload by the declaration minority. Scholarship pomps teams perconceive reconceive when they bisect the movablesload by function: one peculiar is toiled aftercited a spaceliness

coordinating team efforts, inhibiting ampleone’s movement, granting reminders, redistributing toils if

needed; another peculiar, normally a natural English debater, assists as a visioneditor, and so on. Many

teams so prime a peculiar whose role is to interrogation ampleart and nerve the team to search their

options further carefully. Some teams advance a peculiar whose job is to construct unfailing noassociation is ignored.

Some vulgar are shy or may bear a obdurate term custody up the gait, and it is essential they are not left

behind and their impressions are voiced and abandoned ample remuneration.

• Dealing aftercited a spaceliness conflicts. How conflicts (interpersonal, toil, ordain) get be steady.

• Dealing aftercited a spaceliness exempt-riders. In most teams, someone is regularly delayed, produces low-quality movables, or lowerperforms incorrectly. Sometimes, a team constituent stops movablesing alcoincidently (gets diseased, assiduous at

work, extraction problems, or singly drops the continuity). How get the team traffic aftercited a spaceliness the detriment of a team

member? Who get redo the movables if demanded?

Deliverables: A few days precedently the deadline, you get hold an email aftercited a spaceliness your peculiaral weekly reconnoitre

link. The reconnoitre get ask you to declaration the intentionate of your client construction, as courteous as ask each team constituent

to present the congruous vision of the Team Charter.

5. Judicious Special Scholarship and Ideas

Due: Sunday, March 22

Conduct your judicious scholarship and try to imbibe as plenteous as virtual environing the toil your client produce-an-effects in:

Who are the ocean players? What the most common ends and technologies? What new technologies and

approaches are enjoyly to command the toil in the forthcoming? Is the toil regulated by the synod and

how? What are the differences in contrariant districts of the earth? How does your client parallel to the

competitors? What are your client’s strengths and inadhesivenesses? Try to consultation 2-3 implicit customers of

your client ordain to reconceive apprehend how they construct purchasing decisions and if (and why) they would

17

prime your client balance the gist.

Repurpose the brave interrogations scheduleed in the three minoritys prior and, demonstrateed on your judicious scholarship, jot down

your peculiaral judicious replys to each of them. You do not bear to transcribe further than a few language in response to

each interrogation at this object; plain your judicious schemes and virtual replys. This get equip you for the team

discussions when your team get be musterively discloseing the best replys to each interrogation. Uniconceive if your

team decides to advance a contrariant declaration minority to contrariant team constituents, it is very essential that each team

constituent shares his/her suggestions for each interrogation. This get present the team constituent legitimate for the

declaration minority further to movables aftercited a spaceliness and acceleration disclose reconceive conclusive replys.

Deliverables: A few days precedently the deadline, you get hold an email aftercited a spaceliness your peculiaral weekly reconnoitre

link. The weekly reconnoitre get ask you to declaration the issues of your judicious special scholarship and your judicious

special suggestions for responding to each stop of interrogations scheduleed prior. Specifically, you get be asked

to:

• Declaration the issues of your toil decomposition, including a short denomination of the toil, your client’s strengths and inadhesivenesses paralleld to the gist, etc. (bullet schedule of key furnishings, half a page

total)

• Your judicious monitions for the most timid negotiate, negotiate record code, key elements of the advancement and negotiateing diplomacy, and key elements of the exercise diplomacy (1-2 objects in response

to each interrogation, a portion per interrogation).

6. Stop 1: Negotiate Analysis

Due: Sunday, March 29

This week, your team is expected to present a exhaust of your Minority 1. It does not bear to be a ampley finished

declaration minority. However, try to thorough as plenteous as virtual. The further you thorough now, the hither movables

your team get bear to do succeeding. The exhausts get not be gradationd by X-Culture and get not feign your haphazards of

winning the gist (we merely evaluate the conclusive declarations). However, the instructors get bear path to

these muniments in circumstance they would enjoy to repurpose your movables and furnish feedback.

Deliverables: A few days precedently the deadline, you get hold an email aftercited a spaceliness your peculiaral weekly reconnoitre

link. The reconnoitre get ask you to present a exhaust of your Declaration Minority 1 (the reconnoitre get inclose a muniment

upload merge). Although your team is expected to disclose the minority exhaust musterively, merely one team constituent

get be asked to upload the muniment on profit of the team. However, ample team constituent get be asked to

thorough the intermission of the movement reconnoitre (questions environing how your team is doing and comrade evaluations).

7. Stop 2: Marketing

Due: Sunday, April 5

This week, your team is expected to present a exhaust of your Minority 2. It does not bear to be a ampley finished

declaration minority. However, try to thorough as plenteous as virtual. The further you thorough now, the hither movables

your team get bear to do succeeding. The exhausts get not be gradationd by X-Culture and get not feign your haphazards of

winning the gist (we merely evaluate the conclusive declarations). However, the instructors get bear path to

these muniments in circumstance they would enjoy to repurpose your movables and furnish feedback.

Deliverables: A few days precedently the deadline, you get hold an email aftercited a spaceliness your peculiaral weekly reconnoitre

link. The reconnoitre get ask you to present a exhaust of your Declaration Minority 2 (the reconnoitre get inclose a muniment

upload merge). Although your team is expected to disclose the minority exhaust musterively, merely one team constituent

get be asked to upload the muniment on profit of the team. However, ample team constituent get be asked to

thorough the intermission of the movement reconnoitre (questions environing how your team is doing and comrade evaluations).

18

8. Stop 3: Operations Management

Due: Sunday, April 12

This week, your team is expected to present a exhaust of your Minority 3. It does not bear to be a ampley finished

declaration minority. However, try to thorough as plenteous as virtual. The further you thorough now, the hither movables

your team get bear to do succeeding. The exhausts get not be gradationd by X-Culture and get not feign your haphazards of

winning the gist (we merely evaluate the conclusive declarations). However, the instructors get bear path to

these muniments in circumstance they would enjoy to repurpose your movables and furnish feedback.

Deliverables: A few days precedently the deadline, you get hold an email aftercited a spaceliness your peculiaral weekly reconnoitre

link. The reconnoitre get ask you to present a exhaust of your Declaration Minority 3 (the reconnoitre get inclose a muniment

upload merge). Although your team is expected to disclose the minority exhaust musterively, merely one team constituent

get be asked to upload the muniment on profit of the team. However, ample team constituent get be asked to

thorough the intermission of the movement reconnoitre (questions environing how your team is doing and comrade evaluations).

9. Thorough Draft

Due: Sunday, April 19

By this term, your team is expected to bear a thorough exhaust of your declaration. It does not bear to be a finished

report, but it should be as thorough as virtual, including Denomination Page and an Ruler and Chapter Summaries,

and chasten conceiveatting throughout the muniment.

Deliverables: One team constituent should present the exhaust via TurnItIn.com on profit of the total team (see

gradational subsidearm pilotlines lowerneath). Aftercited your muniment is presentted, TurnItIn get genereprimand a

plagiarism declaration that get pomp you if any calibre of the declaration bear been plagiarized (takes divers hours to

produce). Usually, up to 20% congruousity is pleasurable, furnishd that vision-and-pasted embodieds are properly

referenced. If plagiarism is detected, your team get bear until the Conclusive Declaration deadoutmethod (see lowerneath) to fix the

problem and present a plagiarism-exempt conclusive declaration.

This exhaust get not be gradationd and the plagiarism statistics get not be shared aftercited a spaceliness your instructors. This is merely

for your notification. You should abide editing the declaration until the conclusive deadline, and you can quiet construct any

changes or additions.

However, it is halely encouraged that you present as thorough a muniment as virtual, You get be operative to

present your exhaust and inhibit it for plagiarism merely uniformly, so the further thorough the exhaust, the hither the haphazard that

the conclusive declaration get inclose plagiarism.

Also, ample team constituent get be asked to present your normal weekly movement reconnoitre. A few days precedently the

deadline, you get hold an email aftercited a spaceliness the normal interrogations environing your team.

10. Conclusive Report

Due: Friday, April 24

By this term, your conclusive declaration must be presentted via TurnItIn.com (see Subsidearm Guidelines lowerneath).

Please voice, the plagiarism statistics for conclusive declarations get be produced by TurnItIn and shared aftercited a spaceliness the

instructors, but the plagiarism declaration get not be shared aftercited a spaceliness the novices.

Only one team constituent must present the conclusive muniment via TurnItIn.com on profit of the team.

19

11. Post-Project Survey

Due uniformly declaration presentted, but no succeeding than Sunday, Due: Sunday, April 26

A few days precedently the deadline, you get hold an email lead aftercited a spaceliness a merge to your shaft-scheme reconnoitre.

This is the most essential reconnoitre.

The reconnoitre get ask environing your experiments in X-Culture and evaluate the actance of your teammates.

Your replys are very-ample essential and get acceleration us emend the scheme in the forthcoming.

Every team constituent must thorough the reconnoitre.

Subsidearm Guidelines

The declaration exhaust and the conclusive declaration muniments must be presentted via www.TurnItIn.com. Merely one team

constituent must present the muniments on profit of the total team. The team constituent who get be presentting the

exhaust and conclusive declaration must prosper these steps:

Part 1. Educe a TurnItIn representation (term required: 60-90 seconds).

1. On www.turnitin.com and click on the merge “Create Account”. 2. On the confer-upon window, lower the “Create a New Account” address, click on the “Student” merge. 3. Enter the Class ID. Voice the Exhaust and Conclusive declaration resignations bear contrariant Class IDs:

Class ID: 23500622 (class enrolment key xculture)

Note: If you already bear a TurnItIn representation, log on using your “old” login notification, click on the “Enroll in

Class” tab on the top, and rehearse step 3.

Part 2: Submitting the tractate (term required: 60-120 seconds)

4. Uniformly the representation is educed, you can log into your representation. Your abode page get schedule your classes. 5. Prime the chasten class and click on the "Submit" molehill.

Make unfailing to prime “Draft” advancement for the declaration exhaust and “Final Report” for the conclusive

report.

6. Prime Single Perfect Upload. Construct established the perfect intentionate merely incloses your team compute.

Wrong: “Final declaration 123.pdf”, “Team Report.pdf”, “Team 123.pdf”, “John Smith.pdf”

Right: “123.pdf”

7. Click on "browse" to place the tractate saved to your computer. 8. Click on the perfect and click "open". 9. Click the "upload" molehill at the groundwork. 10. Click "submit" to sanction your resignation. Uniformly the subsidearm is conclusiveized, you get see “Your

subsidearm was auspicious” on the top of the page. If you abide a few hours, you get see your “originality

report” that pomps how plenteous and what calibre of your declaration bear been plagiarized.

scholarship get bear no movables on your continuity gradation. http://www.turnitin.com/http://www.turnitin.com/

  • Section I. Marketing
    • 1. Negotiate Research
    • 2. Advancement Strategy
  • Section II: Negotiate and Product
    • 3. Toil and Two-of-a-trade Analysis
    • 4. End crop
    • 5. New Negotiate Discretion and Analysis
  • Section III. Operations Management
    • 6. Record Code and Partners
    • 7. Pricing
    • 8. Finances and Funding
  • Subsidearm Guidelines
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