Consumer profile- apple products | BUSI 332 – Consumer Behavior | Liberty University

Product Selected: Apple’s AirPods

Instructions below and rubric attached

Consumer Behavior Profile Assignment

For this assignment, you will need to select an existing product/service brand for which you will develop a consumer profile for one segment of the target market. Please select a product/service brand that you have not researched in previous courses/assignments, as repetitions will not be accepted. You will need to perform research to identify detailed information regarding demographics, psychographics, and behavior patterns for one segment the target market. It is important to identify both demographic and psychographic information, but keep in mind that customer behavior patterns are a much stronger predictor of the firm’s future relationship with the customer. You will use this profile in order to develop a marketing plan to increase demand/sales for the existing product/service brand in your Marketing Plan Assignment. 

*For this assignment, you have the option to either write a paper or to create a visual presentation using Adobe Spark Video. 

Paper Requirements:

Your submission must be at least 1,000 words and include the following:

(a)  A title page and reference page that comply with APA formatting requirements and an introduction and conclusion 

(b)  A paragraph providing a description of the selected product/service

(c)  A minimum of 5 peer-reviewed journal article references in APA format that pertain to the topic

(d)  Detailed descriptions of consumer behavior in the following areas:

 i.  Demographics

ü  Age ranges

ü  Level of education

ü  Income ranges

ü  Location(s)

ü  Skill level(s)

ü  Other relevant demographics as applicable

 ii.  Psychographics (pp. 124-126 in Babin/Harris text)

ü  AIO statements (if you are unable to find existing AIO statements, please create them for the segment)

ü  Values and Lifestyles (VALS) or Potential Ratings Index by ZIP Market (PRIZM)

 iii.  Behavior Patterns

ü  How does the target consumer (TC) shop?

ü  Does the TC conduct any research prior to purchasing?

ü  Is the TC an impulse shopper or methodical shopper?

ü  Does the TC use the product/service in ways other than those advertised/intended? If so, how?

ü  How does the TC dispose of the product/service (if applicable)?

ü  Describe the TC’s postpurchase behavior

ü  Is the TC a repeat customer? Are they brand loyal or product loyal?  

Order a unique copy of this paper
(550 words)

Approximate price: $22

Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency