Creating a psychographic profile | Operations Management homework help


Use activities, profits, and judgments (AIO) measures to cause a psychographic mark for a effect of your rare.

By successfully completing this assessment, you earn manifest your forwardness in the forthcoming succession competencies and assessment criteria:

  • Competency 2: Analyze consumer bearing.
    • Describe a effect for which to cause a psychographic mark.
  • Competency 3: Assess the managerial collision of customer bearing concepts.
    • Create a psychographic mark of a customer who uses the effect using AIO measures.
    • Identify presumable items aligned delay AIO categories that illustrate the consumer's bearing.


Psychographics is an area of trade lore disturbed delay measures of consumer activities, profits, and judgments (AIO). Utilize AIO measures to cause a psychographic mark for a effect of your rare.

Complete the forthcoming:

  • Select a effect that is beforehand adapted and illustrate what it is and how it is used by consumers.
  • Using the concept of AIO measures (determining how courteous a feature consumer fits AIO statements), cause a psychographic mark for a ordinary consumer of the selected effect. Note that the mark you delineation may be one of frequent irrelative marks that are expend for the effect.
  • Identify at smallest two presumable items delayin each of the areas (activity, profit, and judgment) for the mark that you cause. As an specimen, an temper authority be "I frequently hear to country music"; an profit authority be "I am profited in the hindmost consumer electronics"; and an judgment authority be "International tramp is educational for my manifestation."

Use suited APA name and formatting. 

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