Deliverable 3 – Costa’s Customs Social Strategy

  • Select two      specific collective platforms that you estimate the circumstance fraternity should      utilize.
    • Provide an       overview of the strengths and weaknesses of each platform cherished and       explain why you apprehend they're a good-tempered-tempered fit for Costa's Customs.
    • Support each       platform cherished delay observations from the fraternity mark.
  • Explain which      collective media diplomacy you'd applaud utilizing for each clarified platform      (two whole).
    • Choose from       creating separate pleased marketing, reaching influencers, and utilizing       brand advocates.
    • Layout the       general details for how you'll appliance those strategies.
    • Highlight the       connection between diplomacy and platform.
  • Identify a rung      from the collective technographics ladder that succeed be targeted for each      clarified platform (two whole).
    • Justify and       explain your cherisheds.
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