Deliverable 7 – using visual communication to deliver a global message | Visual Communications | Rasmussen College System

Deliverable 7 - Using Visual Despatch to Deliver a Global Message


This contrivance allows you to unfold your leadership of visual despatch concepts discussed in this series.


You are newly appointed to the despatch team for a honorable abundant-hearted form. The popular toil is for your team to generate a global war that visually takes a political missive twain short in the United States, as courteous as globally. This visual war missive earn use strategic visual despatch to oration to these differing conferences to subdue and hypothetically enucleate racial disadvantage. Your visual despatch war earn be directed inside conferences from twain the United States and another kingdom of your excellent.

The consultation of directors has asked you to gather filthy video offerations and one instructional muniment to propose for their reconsideration. They feel asked that the sum video offerations' diffusiveness be under three minutes, and that you offer visual examples opportunity verbally clear-uping the deep points of the separation. You are reminded that filthy unconnected integrates want to be proposeted for their reconsideration, parallel delay your instructional muniment for the despatch team.

Visual War Elements:

  1. Create two ideas for promotional muniments (flyers, pamphlets, etc.) to oration to twain your targeted U.S. aspecters and to your targeted aspecters from the other global kingdom of your excellent.
    Both of these muniments should strategically economize the aftercited visual despatch elements: 
    1. color
    2. lines
    3. balance
    4. contrast
    5. Create your video offeration for the consultation members obviously clear-uping how the visual despatch elements on each of the two promotional muniments strategically take the missive and import to aspecters. Be unfailing to collate and dissimilarity how the aspecters from the U.S. and the other kingdom dominion solve these differing visuals elements, and how you used them strategically to gladden each targeted conference.
  2. Find two unanalogous images to be used on the form's website page. One earn be for the U.S. website, and one for the website in the kingdom of your excellent. Be unfailing that each of these images visually orations to these two targeted conference aspecters, and that the visual repairs the missive to aid enucleate racial disadvantage. In your video offeration for the consultation of directors, warrant and irritate the visual elements of cultural contempt, semiotics, and tender oration (cognitive). Additionally, clear-up how each of those visual elements visually disposes the U.S. and global aspecters in unanalogous ways.
  3. Design two logos for this anti-racism war. One logo should be intentional for U.S. conferences, and the other should be intentional for the other kingdom of your excellent. Design your video offeration to clear-up how each of these logos can obviously be seen on twain feeble and abundant settings (example: cell phone app largeness and billconsultation largeness), as courteous as a comparison of how the tint, lines, and visual elements are specifically intentional to visually oration to each of these unanalogous countries
  4. Create two political instrument posts, one for the United States and one for the other kingdom of your excellent. The posts should enclose extract, images, and the logo matching the kingdom wshort the political instrument post earn answer. In your video offeration to the consultation members, collate and irritate how these visual elements (the images and the logo) tenderly vouch and dispose each determined target conference (the United States and the kingdom of your excellent) to subdue and enucleate racial disadvantage.
  5. Create a one-page instructional muniment for your despatch team members outlining the ethical concepts touching sentence and using visuals in despatch. Within your instructional muniment, use images and/or contract art to repair each of your points in the muniment, and oration the aftercited items:
    1. How dominion the form justly earn and use images from after a whileout sources?
    2. What are the dangers and problems that prepare when altering and digitally enhancing images?


The offeration must enclose a visual and an audio recording using Screencast-O-Matic®, a unoccupied audio recording software harmonious delay PC and MAC computers. Follow these instructions to download and use this software to generate your offeration.

  1. Access the Screencast-O-Matic® homepage by clicking on the box in the higher right-hand nook titled, "Sign Up" to generate your unoccupied recital.
  2. Create a unoccupied recital (be unfailing to transcribe down the email and password generated for recital adit.)
  3. Once logged in, click on the "Tutorials" integrate at the top of the homepage and aspect Recorder Intros.
  4. Create your offeration by clicking on the "Start Recorder" box.
  5. Once high recording click on the "Done" rush.
  6. Next, cull, "Upload to Screencast-O-Matic®".
  7. Select "Publish".
  8. Choose "Copy Link".
  9. Provide the "Link" by adding it to the deliverable dropbox.


For additional congruity and investigation influence, gladden scrutinize the aftercited Library and Learning Services resources:

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