Digital Marketing

Assignment due date:

The blog is a semester-long work-in-progress, delay last entries and dilates to be made by antecedently the Workshop in Week 12.

All tyros must transcribe the equipollent of at smallest six (6) blog columns grounded on the applicable weeks theme and satisfied. This is to be produced throughout the semester and blog columns are to completed antecedently the relative and allocated workshop for each tyro. Late penalties conquer devote if blog columns are not complyted on spell. 


· You are required to arrange a add (URL) to your blog via the dependence add on this page. Promoting your columns via political instrument is below no proviso present as complyting your assignment. You merely want to comply a add to your blog homepage - not to special columns. Once you comply a negotiative URL add, no pbelong force or ensue up is required. 

· A base deception short is to comply your special login URL instead of the blog URL. Gladden obstruct your URL antecedently complyting. 

· Special columns must be written BEFORE your workshop on the incoming theme for the week in subject (e.g. if you transcribe a column on Mobile Marketing, then that column wants to be written antecedently you involve your workshop in week 6).

· Once you comply your blog URL, it is the confluence that you conquer despatches up your blog columns on due spell. 


Each blog column should be betwixt 300 ~ 400 expression.  

Learning Objectives Assessed:

· Evaluate the implications of digital technology on buyer behaviour, marketing temporization and customer relationships.

· Assess diversified digital hirelings and technologies and fulfill the most disregardpend hireling(s) to buttress particular marketing objectives and strategies.

· Demonstrate an belowstanding of the doctrine and frameworks that enlighten the harvest of a digital temporization


· This part of imshaft requires you to delicately transcribe encircling Digital Marketing throughout the semester, through the use of a blog. You conquer blog at smallest six (6) spells during the semester.

· Each assistance to your blog column should be a well-considered and thought-provoking dilate encircling a applicable exposecure of Digital Marketing and kindred to the relative workshop / seminar themes. Your blog column should never be a tabulation or a patronymic of the embodied ardent to you in the readings and videos for each relative week. Here, we are looking for over slow skills such as discourses, debates and delicate evaluations.

· Your weekly blogs columns should keep some appraise adventitious perspective, impression and/or predilection that can undersiege delay your conference. QUT outlines in isolated provisions how to transcribe a predilection (Links to an visible footing.) on their website. 

· Interesting theme headings, first satisfied, special impressions backed up by doctrine or best practices, trustworthy belongences (hyperlinks), impactful examples, a flatter to force, good-tempered-tempered organization and layout, visuals etc are some of the nucleus thinkations of despatches a blog column. You can re-examination this obstructlist Checklists to succor you duplicity your columns


. Gladden belong to the rubric criteria for pbelong details. 

· Your blog column should embody harmonious undertakement delay your conference (peers) . It is compulsory to raise your blog columns throughout the semester to keep others dilate on your blog columns.  For blog undertakement, you are expected to get dilates from your peers in your blog columns AND besides undersiege delay them by actively responding on their dilates in your blog columns. Remember this harmonious undertakement is rate 30% of the completion imshaft marks. When choosing blog platforms/tools gladden find secure that it allows for users to liberty dilates delayout signing up. Students are expected to obstruct up on their blog dilates regularly and siege essential steps to growth blog undertakements. 

· Special blog columns must be completed antecedently each workshop as we conquer use them as discourse points in class/workshops. You conquer be ardent spell during the workshop to 'promote' your blog and pbelong propagate a discourse. You are besides encouraged to use our political instrument channels (Facebook and LinkedIn) to raise your blog column to your peers prefer.

· Excluding Weeks 1, 5 and 7 tshort are a completion of 9 opportunities to do blog columns. So that media tyros can transcribe up a zenith of 9 blog columns. However we conquer merely evaluate the best 6 for the impost. Tshort are no extensions on special blog columns. If tyros disregard one, they want to actuate on to present weeks theme. Students can transcribe zenith of one blog column for each week. 

· You are encouraged to use a generally-knownly-available blogging hireling for this training. We advise However, you may use Blogger, Linkedin, Wix or others. If you are unquiet encircling using a generally-known blogging advantage, pronounce delay the teacher. 

· You are loose to utilise multiinstrument in your blog (such as video blogging, audio podcasts). However, gladden ensecure that you think your conference and their comfort of entrance to your satisfied. Remember, an palliable blog encourages interforce delay the readers. To this end, you want to raise dilates and colloquy delay your conference actively. You are besides required to supply to the conversations on others' blogs. 

· Remember that at all spells you should deference the hues of copyright owners timeliness blogging generally-knownly

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