Discussion #2 (mba 565 marketing)

Please read the attached documents (Chapter 3 & 6) and read the below discussion and answer the below questions. 

Must be at least 2 paragraphs and include direct references to the readings and/or additional articles. Please cite work within the text.  

Discussion: 

A friend has approached you with a business idea. She asks for your assistance with figuring out who might be willing to shop at the new business. The Bark and Brew is a coffee/tea shop similar to a Starbucks; however, there is a twist: dogs are welcome. The plan is to carry products that will cater to dogs as well as humans, including drinks and snacks. The intent is not compete with pet stores but to compete with coffee shops. 

Based on this business idea, consider how you would use marketing research and competitive analysis to assist your friend in determining its viability. 

In the determination of opening the Bark and Brew Café, you decide to complete a competitor analysis. Would you use a product form or a product category competition analysis? Why? What would be the source of your information?

Include in your discussion post personal observations as well as concrete examples to support your views. 

Book reference:

Winer, R. S. & Dhar, R. (2016). Marketing management (4th ed.). Boston, MA: Pearson Learning Solutions.

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