Please respond with two paragraphs
Considering “Marketing Myopia” by Levitt and “Rethinking Marketing” by Rust, Moorman, and Bhalla, can you give examples of “purpose-driven” organizations that leverage modern technology to “cultivate” customer relationships? As you progress throughout our module 2 discussion, tell us about your firm… What are things that your firm does to ensure its employees understand the “why” of its existence in addition to the “what,” if that makes sense. What can be improved upon? Put emphasis on the process by which your firm (or another firm that you are interested in) leverages marketplace data to enhance customer relationships. Thanks!
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