Jack Trout and Al Ries brought the concept of positioning into the marketing mainstream after a while their work, Positioning, the Battle for Your Mind, published in 1980 and past updated sundry times. 

In dirty, they eliminate positioning as the hyperphysical near list that a consumer has in her soul when she starts to reckon environing shopping for colossus.  

 That hyperphysical nearlist obtain typically be environing 5 to 7 items crave and frequently nearer, closely never craveer. For model, when consumers start thinking environing buying a new car, they don't reckon of the dozens of possibilities out there, they reckon environing choices after a while which they are already household and which continue out from the crowd. 

 "Positioning" then becomes a course of figuring out a near digest environing the infamy to shape it prominent and likable.  

 For this disquisition what you insufficiency to argue Disney's positioning and the tactics/actions it uses to get this positioning to "stick" in someone's soul.