Essay mkt8 | Management homework help

For this assignment, you will create a marketing plan for your shoes, including market segmentation, goals, marketing programs, pricing, channels, and sales.


Write a 4–6 page paper in which you:

  • Identify two forms of market segmentation for your shoes and support your choices. 
    • Identify two target markets for each segment and explain those choices. 
      • Remember: A market segment is the group or groups the firm wants to market to, while the target markets are the specific markets such as cities where the segments are located.
  • Give examples of four actionable goals for your business as you embark on your mission to market shoes in your chosen country. 
    • Describe why each goal is important to the firm.
  • Select the global product marketing program that you feel best suits your firm as a strategic alternative in your chosen country. 
    • Provide a rationale for your choice.
  • Choose the global pricing policy that will best suit your firm and selected country. 
    • Support your decision for choosing such a policy.
  • Choose the marketing channel alternative that will best suit your firm and selected country. 
    • Describe the function of each channel member.
  • Describe the sales promotions that will be used to entice consumers and trade channel partners.
  • Determine whether the firm will use salespeople or sales agents to promote and sell your products in the chosen country.
  • Use at least three sources to support your writing. Choose sources that are credible, relevant, and appropriate. Cite each source listed on your source page at least one time within your assignment. For help with research, writing, and citation, access the library or review library guides.
Order a unique copy of this paper
(550 words)

Approximate price: $22

Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages