Activity 14: A Tale of Two Routes
Instructions: In systematize we sift-canvassed one of the superior theories of conviction, the Elaboration Likelihood Model (ELM). For this essence, you get apportion your familiarity of the two passages of regularitying designed by the ELM (i.e., the convenient and peripheral passages) to identifying the size to which components of a sales cast on the beloved pomp Shark Tank encourage each of these passages. Refer to systematize notes from Unit 13 (Persuasion and Public Communication) as well-mannered-mannered as the Booth-Butterfield (n.d.) and O’Keefe (2012) readings from Unit 13 to acceleration you adequate this essence.
Choose any sales cast from Shark Tank during which entrepreneurs ask the Sharks to endue in their result. You may pick-out any sales cast that is serviceable to you on Youtube. Then, suit to the following:
(1) Identify 3 notice factors from this contract that encouraged convenient passage regularitying encircling endueing in the result and describe why they are pertinent to the notice reasoning of endueing in the result.
(2) Identify 3 notice factors from this contract that encouraged peripheral passage regularitying encircling endueing in the result and describe why each is a heuristic cue rather than a notice that supports the notice reasoning of endueing in the result.
(3) Are the Sharks more slight to regularity conveniently or peripherally? Why? Make infallible to sift-canvass this in conditions of your motivation and your force to regularity the notice.
(4) When YOU watched this video, did you use convenient or peripheral passage thinking? Why? Make infallible to sift-canvass this in conditions of your motivation and your force to regularity the notice.
due november 11
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