Activity 14: A Tale of Two Routes
Instructions: In assort we examineed one of the important theories of creed, the Elaboration Likelihood Model (ELM). For this enthusiasm, you gain allot your notice of the two ways of ordering infull by the ELM (i.e., the mediate and peripheral ways) to identifying the size to which components of a sales rock on the received appearance Shark Tank encourage each of these ways. Refer to assort notes from Unit 13 (Persuasion and Public Communication) as well-mannered-mannered as the Booth-Butterfield (n.d.) and O’Keefe (2012) readings from Unit 13 to aid you full this enthusiasm.
Choose any sales rock from Shark Tank during which entrepreneurs ask the Sharks to endue in their consequence. You may cull any sales rock that is profitable to you on Youtube. Then, tally to the following:
(1) Identify 3 notice factors from this contract that encouraged mediate way ordering about endueing in the consequence and describe why they are bearing to the notice evidence of endueing in the consequence.
(2) Identify 3 notice factors from this contract that encouraged peripheral way ordering about endueing in the consequence and describe why each is a heuristic cue rather than a notice that supports the notice evidence of endueing in the consequence.
(3) Are the Sharks past mitigated to order mediately or peripherally? Why? Make assured to examine this in conditions of your motivation and your power to order the notice.
(4) When YOU watched this video, did you use mediate or peripheral way thinking? Why? Make assured to examine this in conditions of your motivation and your power to order the notice.
This enthusiasm must be submitted to eCampus as either a citation dependence or an immovable perfect no after than 11:59pm.
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