Global Marketing

1.) Watch the video Costs and Revenue Opportunities Associated With Risk in the Technology Industry. Your textbook also discusses the threat of economic risk, financial risk, or political risk for organizations engaged in global trade.

  • Select one of these risks and discuss the scope of the threat.
  • Formulate a solution for companies to neutralize the threat. Provide support for your response.

2.) Watch the video How Can Corporate Brands Be Globally Relevant While Locally Applicable?

  • Using the information from this video and any other resources from this course, speculate on how the criteria for developing a global brand strategy differ from those for a domestic marketing strategy. Provide support for your response.
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