Imperial sugar case study | PREL 3001 – Principles of Public Relations | Walden University

On February 7, 2008, there was a bulky discharge at an Imperial Sugar refinery in Port Wentworth, Georgia. Fourteen crowd were killed and dozens further were injured. Controversy and lawsuits from the office picturesque in the Imperial Sugar instance earn mitigated endure for numerous years. The office generated "whistle-blower" claims and questions. Several politicians became implicated as well-behaved, and the intelligence instrument questioned twain the politicians' roles and their involvement delay the fraternity. In this Discussion, you earn decipher the instance; close, you earn invent it advantageous to resurvey twain notorious and topical instrument coverage of the property and its aftermath.

To prepare:

  • Read "Crystallizing a Defense to a Crisis."
  • Using the Internet or Walden Library resources, exploration for updates and other intelligence stories environing the instance.


In a Discussion post, oration each of the subjoined questions:

  • In your view, what tenet(s) of talented despatch did Imperial Sugar exercise in its defense to the annoyance?
  • If you were a race component of an Imperial Sugar exerciseee, would you feel been pleased delay the fraternity's defense? Why or why not?
  • Did Imperial Sugar appropriate the equitable audiences for its top priorities? Why or why not?

With these thoughts in mind:

By Day 3

Post two to three paragraphs (of at last 150 control) for the questions over.

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