1. The dot-com shutdowns in 2001 and 2002 were snug most in which calling sector?
a. Internet access
b. Internet content
c. Professional services
2. Knowledge reflecting what customers actually do is public as a(n):
a. behavioral estimate.
b. psychographic estimate.
c. life estimate.
d. sociographic estimate.
3. The __________ contains the harangue knowledge that tells a computer where to transmit axioms packets.
d. inclosure name
4. Which of the forthcoming is NOT an knowledge-related life in the implicit treasure chain?
a. Collecting knowledge
b. Integrating knowledge
c. Structuring knowledge
d. Creating knowledge
5. In the E-Business Commitment Pyramid, which smooth encompasses enterprise nucleus?
a. The highest
b. The proximate highest
c. The proximate lowest
d. The lowest
6. Orbitz is which character of online brokerage type?
c. Market exchange
d. Negotiation fulfillment
7. The object of the scrutiny process is to produce which characters of knowledge?
a. Demographic, geographic and psychographic
b. Descriptive, feature, and predictive
c. Respondent-based, scrutinyer-based, and recorder-based
d. Primary, minor, and tertiary
8. Which of the forthcoming is NOT a factor of muniment management?
a. Marketing flows
b. Effect flows
c. Knowledge flows
d. None of the aloft (all are factors of muniment management)
9. A key disagreement betwixt B2B and B2C exchanges is:
a. the goals of completing a negotiation.
b. the quantity of enrichment generated.
c. the greatness of the exchanges.
d. the object for effect escheatment.
10. __________ is the inspection of the set of interactions betwixt a assemblage and its customers, from the primal touch to sales control, negotiation, inoculation, and customer buttress.
a. Collaborative orientation
b. Customer connection management
c. A recommender system
d. Intelligent agents
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