Intellectual property

Intellectual wealth is guarded by all EXCEPT:

Question libertys:

patents.

trademarks.

copyrights.

licensing.

Question 2

__________ increasingly allows targeting segments of one – developing a identicalized present in a gainful sort.

Question libertys:

Micro-segmentation

Personalization

M-commerce

Co-opetition

Question 3

The __________ environment considers factors such as population demographics, pay disposal betwixt irrelative sectors of participation, gregarious restlessness of community and differing attitudes to fruit and opportunity.

Question libertys:

economic

social

political and legal

natural

Question 4

__________ coalitions are those set up unmoulded unshakens after a while complementary vocation activities.

Question libertys:

Connex

Non-connex

Complementary

Non- complementary

Question 5

Personality pattern and identical interests are akin to __________ segmentation.

Question libertys:

geographic

demographic

psychographic

behavioral

Question 6

External resolution results in the identification of __________ factors that collision the competitive aspect and profitability of all organizations after a whilein an diligence.

Question libertys:

strategic

key success

competitive

economic

Question 7

Identifying outer strategic factors includes all EXCEPT:

Question libertys:

identifying mitigated emerging   trends.

assessing the verisimilitude of   trends in-effect occurring.

attempting to identify the collision   of each curve on the fortification entity examined.

determining an   approach to addressing each of the curves.

Question 8

EBay has created forcible barriers to minute for virtual competitors through:

Question libertys:

the ample customer   base it has created balance the late few years.

dispense liquidity.

forcible metaphysical wealth   protection.

information and despatch   technologies (ICT).

Question 9

The __________ environment relates to issues on irrelative organizational levels. At dominion and diligence levels, it includes issues such as taxation, exclusiveness parliament, and environmental laws.

Question libertys:

economic

social

political and legal

natural

Question 10

The __________ organizes an diligence into strategic groups and patterns, summarizing the diligence according to all indicative factors.

Question libertys:

diligence matrix

five basic forces

trends resolution

SWOT resolution

Question 11

The attractiveness of dispense segments can be analyzed through:

Question libertys:

full dispense scanning.

multi-segment resolution.

the five forces   framework.

diligence evaluation.

Question 12

The use of __________ contributes to reducing the quantity of tall that was traditionally required to invade into an diligence. An outgrowth is outshine computing.

Question libertys:

Internet accessibility tools

environmental scanning

customer interdependence administration   (CRM)

information and   despatch technologies (ICT)

Question 13

An weighty configuration of the __________ environment that collisions the outgrowth and use of the Internet is online habit patterns.

Question libertys:

economic

social

political and legal

natural

Question 14

The e-vocation __________ provides an balanceview of the irrelative participants in electronic vocation.

Question libertys:

dispense segmentation   matrix

target dispense matrix

competitive resolution

environmental scanning grid

Question 15

The application of Porter's pattern can hint to the vocation analyst the mitigated:

Question libertys:

profitability of the   product.

bargaining faculty of the unshaken.

rivalry after a whilein the diligence.

company aspecting.

Question 16

Companies can pick-out from five ocean possibilities to target dispense segments. Which of the subjoined is NOT one of the possibilities?

Question libertys:

Single-segment concentration

Multi-segment   concentration

Selective specialization

Product specialization

Question 17

A(n) __________ involves identifying outer environmental variables and identifying outer strategic factors.

Question libertys:

strategic resolution

diligence review

environmental scan

competitive resolution

Question 18

Age, gender, pay, and lifestyle are akin to __________ segmentation.

Question libertys:

geographic

demographic

psychographic

behavioral

Question 19

__________ can be a estimable liberty to acception revenues, past it limits customer merit costs.

Question libertys:

Internet advertising

Social media

Cross-selling

Joint ventures

Question 20

The bargaining faculty of __________ is tall when there is a tall limit of dispense genuineness.

Question libertys:

retailers

suppliers

buyers

sellers

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