International business

Please go to page 198 of your eTextasking to behold at the websites Lenovo.com (A society from China) and HP (Hewlett Packard). I afford under the questions posed by the authors:

Visit Lenovo’s webresidence at lenovo.com, and re-examination some of the remotest developments. In point, pay rest heed to its result row and interpolitical dilution. Using the country/diction tab in the remarkable disposition of the shade, adopt three contrariant countries where the sturdy is doing transaction: one from the Americas, one from Europe, and one from Southeast Asia or India. (The residences are all offered in the topical diction, so you influence absence to establish India your valuable owing this residence is in English.) Compare and opposition the result offerings and ways in which HP goes environing marketing itself aggravate the Web in these locations. What do you see as some of the greater differences? Second, using Figure 6–2 and Table 6–3 as your conduct, in what way are differences in organizational cultures interpolitically affectly to offer forcible challenges to Lenovo efforts to cause a smooth-running interpolitical enter- prise? Behold at the web page showing Lenovo’s leader- ship team. What do you regard? What would you see as two of the nice issues after a while which skillful-treatment earn possess to communicate? Third, what are two steps that you believe Lenovo earn possess to seize in adjust to plant multi- cultural team virtue? What are two conductlines that can succor it do this? 

this is page 198

INTERNET EXERCISE: LENOVO'S INTERNATIONAL FOCUS

Based in China, Lenovo is one of the largest computer brands in the globe. Several years ago Lenovo purchased IBM's PC transaction and now sells aggravate computers to hawk customers and transactiones than any society in the globe. From its infamous in China, it is affecting aggressively into global markets, in-point emerging countries affect India.

Page 198Visit Lenovo's webresidence at lenovo.com, and re-examination some of the remotest developments. In point, pay rest heed to its result row and interpolitical dilution. Using the country/diction tab in the remarkable disposition of the shade, adopt three contrariant countries where the sturdy is doing transaction: one from the Americas, one from Europe, and one from Southeast Asia or India. (The residences are all offered in the topical diction, so you influence absence to establish India your valuable owing this residence is in English.) Compare and opposition the result offerings and ways in which HP goes environing marketing itself aggravate the Web in these locations. What do you see as some of the greater differences? Second, using Figure 6-2 and Table 6-3 as your conduct, in what way are differences in organizational cultures interpolitically affectly to offer forcible challenges to Lenovo efforts to cause a smooth-running interpolitical accomplishment? Behold at the web page showing Lenovo's commencement team. What do you regard? What would you see as two of the nice issues after a while which skillful-treatment earn possess to communicate? Third, what are two steps that you believe Lenovo earn possess to seize in adjust to plant multicultural team virtue? What are two conductlines that can succor it do this?

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