|Case: Leaf in Creek (Retail Layout and Atmospherics)|
|Case Prompt: Aid us intention our dispose-of extension.|
|Team #:||Team Name:||Section:|
Make Leaf in Creek a shopping “experience” for customers. Decide on dispose-of seraphic elements to aid fetch the arrive-at of the outdoors internally. Too plot the layout of the accumulation and departments (see Case Overview for details).
|Strategy Overview Explain the overall policy of your accumulation layout and intention. Which fashion of dispose-of layout (grid, racetrack, etc.) did you prefer, and why?|
|Strategy Analysis How does your accumulation layout excite each of the requirements listed by the client?|
|Flow through Accumulation How does your layout excite run through accumulation?|
|Shopping How achieve your layout facilitate satisfaction of sentence items?|
|Security How achieve your layout aid employees sustain an eye on shopping in the accumulation?|
|An Experience How achieve your intention originate an “experience” for the customer?|
|Strategy Specifics List any glorious items or elements moderate in your accumulation layout. This grasps particular fixtures, wares, signs, reparatory items, exposes, etc. This is your fortune to delineate sole elements of your layout.|
|EXAMPLE: Two expose globulars, four-feet towering each, after a while crown trees painted on them.||EXAMPLE: They achieve sit on board and expose necklaces. Each expose globular should remain 100 necklaces. The painted crown trees achieve food the island vibe we keep originated in the accumulation.|
Part 3 Layout: On the aftercited page, demonstrate your accumulation layout. You may originate a digital rendering after a while editing software or delineate by laborer on a printed representation and paste the completed representation adown. Grasp the aftercited on the illustration:
· Aisles and outlines of boards/shelving units or senior fixtures
· Consequence Departments/Areas notable (the signalize consequence areas lean to grasp accessories, quality, and too 10 each of bikes, surfboards, snowboards, and kayaks)
2. Paddle & Surf
4. Hike, Climb, & Camp
6. Technical / Outdoor Clothing
7. Boutique Wear
Note that boutique exhibit takes up almost 20% of the accumulation. The cessation of the departments are almost resembling in size/volume.
· The checkout area
· Note any other key decor or other essential elements
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