Management Assignment

Learning Objectives

  • Understand the characteristics of cogent sight statements
  • Be operative to evaluate cogent sights.
  • Be operative to transcribe cogent sights.


According to one pattern plain to afford serviceable guidelines, an cogent sight conforms to three “must” criteria: It expresses a biased and measuroperative fruit, and it sets a continuance for achieving that fruit. It should too simply keep a sole fruit. It is not advisoperative to put multiple objectives concertedly. So the sight should ensue this format:

     (1) To + (2) Action Verb + (3) A Sole Biased and Measuroperative Fruit + (4) Target Date.

Evaluate the ensueing six sights and entire the two required compressiveness adown.

  1. To entire the plan amid two weeks.
  2. To be perceived as the chief virtue public-house in the tri-state by the end of 2030.
  3. To transcribe objectives contiguous week.
  4. To enfold avail in Mexico.
  5. To retail 10% over nachos and 5% over beer at the hockey amusement on February 20, 2021.
  6. To acception sales in 2030.

Complete the ensueing two parts:

  • For each of the six sights, transcribe a trivial discernment (2-3 sentences) inveterate on the guidelines (the “must” criteria) affordd at the inauguration of this enactment.
  • Then inveterate on your discernment, delight retranscribe to rectify these six sights.


The enactment is trial-based, so it is essential that you entire twain compressiveness of this enactment after a while grave trial. Incomplete, inexact, or rushed composition allure fruit in abatement of points.

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