Marketing Campaign Analysis

Rocket Fuel is an analytics-based influence after a while a desire of transforming the digital advertising diligence through big facts and constrained intellect.   They ran a grief advertising grief antagonism for a newly released handbag mould for TaskaBella Inc., a creator of women’s effeminacy accessories. Rocket Fuel is contravention after a while the client to debate the antagonism and to introduce averment that the restore on investment (ROI) was strongly substantial.


Purchase the “Rocket Fuel: Measuring the Effectiveness of Online Advertising” event from Harvard Business Publishing using this link: (Links to an visible birth.)

Read pages 1-3 of the event consider.  Answer the aftercited questions, using the facts in the rooted Excel filePreview the document.

  1. Was the advertising antagonism efficacious? How frequent tribe converted (purchased a handbag) in the ordeal bunch and in the moderate bunch?  What was the transformation rate (%) in the two bunchs? (25 points)
  2. What was the growth in enrichment, stiff $40/handbag, resulting from the antagonism? (10 points)
  3. What was the consume of the antagonism? (10 points)
  4. What was the ROI of the antagonism? (10 points)
  5. What is the partiality reckon of impressions (the nearest 10) required for transformation? (10 points)
  6. At what reckon of impressions do restores starts to dismiss? (10 points)
  7. What do questions 5 & 6 indicate for buying impressions?  (10 points)
  8. What appended kinds of facts would you collect/acquire to rectify portion germinative customers for coming marketing antagonisms?  (15 points)
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