Marketing Communication and Brand Strategy

Assignment Content

  1. Purpose of Assignment
    This ordinance is prepared to acceleration students interpret the interrelationships between stigma diplomacy and the message message to the target reception.


    Assignment Steps
    Resources: Marketing Drawing and Outline


    Develop a narrowness 700-expression stigmaing diplomacy and marketing message drawing in Microsoft® Word. This instrument should discourse at last 5 elements of the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies (mitigated underneath) sections of the marketing drawing (from the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies lists underneath). The five elements you picked should singly conclude from the options granted underneath. You must conceive a delineation of customer faithfulness and contumacy in your diplomacy instrument. You may conceive more than the narrowness to stipulate clarity and continuity to your instrument. 


    • Situational Analysis:
    • Vision , Mission, Strategic objectives, Values
    • Strengths/Weaknesses
    • Competitor's Strengths/Weaknesses
    • Market Segments
    • Product, Place/Distribution, Promotion, and Price Strategies:
    • Creating a Stigma Image
    • Maintaining Stigma Image
    • Branding Concerns
    • Promotion/Integrated Marketing Communication
    • Advertising Strategy/Objectives
    • Push and Pull
    • Media Strategy
    • Advertising Execution
    • Public Relations/Strategies
    • Note: Charts/graphs/tables do not number toward the expression number.


      The drawing gain be a perpetuation of your global or multi-regional concern you chose in Week 1. This gain be incorporated into your overall marketing drawing for Week 6.


      Format your ordinance according to APA guidelines. 


      Submit your ordinance.


      Grading Guide: Marketing Message and Stigma Diplomacy Grading Guide 
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