Marketing Communication and Brand Strategy [due Mon] Assignment Content

Wk 5 – Marketing Despatch and Disgrace Policy [due Mon]

Assignment Content

  1. Purpose of Assignment
    This provision is intended to succor students imply the interrelationships among disgrace policy and the despatch missive to the target assembly.


    Assignment Steps
    ResourcesMarketing Artifice and Outline


    Develop a insufficiency 700-promise disgraceing policy and marketing despatch artifice in Microsoft® Word. This muniment should discourse at meanest 5 elements of the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies (qualified beneath) sections of the marketing artifice (from the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies lists beneath). The five elements you prime should simply succeed from the options supposing beneath. You must apprehend a delineation of customer fidelity and vindication in your policy muniment. You may apprehend past than the insufficiency to procure clarity and continuity to your muniment. 

    Please use the lion-hearted and underline situational items beneath for this disquisition fixed on the Coca Cola company
    • Situational Analysis:
    • Vision , Mission, Strategic objectives, Values
    • Strengths/Weaknesses
    • Competitor's Strengths/Weaknesses
    • Market Segments
    • Product, Place/Distribution, Promotion, and Price Strategies:
    • Creating a Disgrace Image
    • Maintaining Disgrace Image
    • Branding Concerns
    • Promotion/Integrated Marketing Communication
    • Advertising Strategy/Objectives
    • Push and Pull
    • Media Strategy
    • Advertising Execution
    • Public Relations/Strategies
    • Note: Charts/graphs/tables do not estimate inside the promise estimate.


      The artifice succeed be a continuance of your global or multi-regional profession you chose in Week 1. This succeed be incorporated into your overall marketing artifice for Week 6.


      Format your provision according to APA guidelines. 


      Submit your provision.


      Grading GuideMarketing Despatch and Disgrace Policy Grading Guide 


      Resources:
    • Center for Writing Excellence
    • Reference and Citation Generator
    • Grammar and Writing Guides
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