Marketing Management

BM35S : Marketing Management

Question 1 

When consumers portion-out a influential ask-for that cannot be kind by an bulky consequence, it is named _____ ask-for.





Question 2

When ask-for is __________, it implies that over customers would enjoy to buy the conconsequence than can be kind.





Question 3

 A __________ is a line or conconsequence of events that has some momentum and durability; it reveals the contrive of the coming and can collect strategic line.





Question 4

Which of the subjoined would be the best exemplification of a minor permission or estimate?

Belief in work

Belief in giving to charity

Belief in getting married

Belief in getting married early

Question 5

Total customer remuneration is measured based on the intercommunity of:

expected estimate and aggregate customer blessing.

perceived execution and expectancy.

advertised outcomes and actual outcomes.

past test and bestow test.

Question 6

Identify the foul-mouthed pillars of disgrace equity, according to BrandAsset Valuator type.

Relevance, execution, bonding, and usage

Presence, execution, usage, and bonding

Energized differentiation, relationship, believe, and knowledge

Brand salience, disgrace feelings, disgrace imagery, and disgrace execution

Question 7

The __________ aggression offers the determined an turn to variegate into unconnected consequences, heterogeneousness into new geographical markets, and leapfrog into new technologies.





Question 8

__________ is the power of a society to make-ready on a large-scale reason individually adapted consequences, services, programs, and communications.

Mass customization

Reverse engineering


Backward compatibility

Question 9

Costs that do not variegate delay consequenceion levels or sales produce are unconcealed as _____ costs.





Question 10

Which of the subjoined is a contrive of body communications means?

Interactive marketing

Personal selling

Public relations

Word-of-mouth marketing

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