Marketing strategy and consumer behavior – case study

Read the Rich, Angry Birds case study and answer discussion questions 1 through 6.

Provide your explanations and definitions in detail and be precise. Comment on your findings. Provide references for content when necessary. Provide your work in detail and explain in your own words. Support your statements with peer-reviewed in-text citation(s) and reference(s).

Note:

I have attached the case study question in one file

The other file is the chapters from the book. Specifically chapter 3 and 7 which are used for the case study. The case study starts from page 80 of the pdf for chapters. These pages are extracts from:

Hawkins, D., Mothersbaugh, D., & Kleiser (2015). Consumer behavior: Building marketing strategy (13th ed.). McGraw-Hill.

You may use other peer reviewed sources as well to answer the questions and complete the paper apart from the chapters uploaded.

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