The purpose of the Core Assessment is to introduce students to database analysis in consumer behavior, and decision making based on data (CLO 2, 3, 4 & 5). Students will:
Use the DDB Life Style StudyTM Data located in the student data files to analyze the following questions:
Using the questions provided, please write a 2-3 page report (in essay format) detailing your analysis of the case. Use the following format:
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