Products sell because they portray an image that speaks to a specific target market. To get you started, the following are some pairings—some work and some do not; you be the judge:
In this scenario, you will be casting 5 actors to endorse 5 products that are targeted at different market segments. You will select the 5 products. You need to match up an appropriate endorser with the product you have selected. Remember, it can be any product.
Find pictures of 5 different people on the Internet whom you think represent each of the products you chose. You will have 1 endorser for each product.
Start with the file linked here: U1 IP Product Endorser.
Customize the file to create a form so that you may use it to secure opinions about product and endorser matches, as follows:
Using the form you created, survey 5 people on their feelings about your product–endorser matches.
Create a presentation of your findings following the directions below.
Part 1: Library Database Research and Application
Using articles from the library’s full-text databases, complete the following:
Note: This portion of your paper will be 3–4 pages in length and must be based predominately on articles from the library’s full-text databases.
Part 2: Primary Research
Note: This portion of your paper will be 2–3 pages in length (excluding tables or charts that you may want to include).
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