In this assignment you will assume the role of the planner of a video game launch event who is in the process of developing the event budget. As with any business venture a proper budget is required to determine the costs associated with a project as well as how income will be generated. When developing an event budget it is most important to keep the goals, objectives and target audience needs and expectations top of mind. An event scenario, price listing and income streams have been provided with the assignment below.
Video Game Release: Shots Fired
Event EXPENSE budget: $7,500 (This is the cap for ALL expenses and cannot be exceeded. Get as close to the $7,500 as possible without going over.) Please note that the event insurance and cost of games have already been allocated.
Length of event: 4 hours
Estimated total attendance: 300 (Participants will most likely come and go throughout the event.)
Estimated number of paying participants: 275
VIP attendance: 25 (Group #2- Refer to week 1 target audience breakdown. These individuals are not fans.)
Event Vision: Shots Fired is an eagerly anticipated, locally developed first person shooter video game that will be launched at local gaming facility. Fans will have the opportunity to play specific features from the game and meet the developer. In addition to being the first to receive the game with the ticket to attend, they will also leave with access to hidden levels that will only be available at the launch party.
To make a profit for a future Shots Fired tournament
To generate exposure for the new game, Shots Fired
To expand the current fan base of Shots Fired
To make a profit of $3,500
To increase the Facebook fan base by 120 fans between September 15 – November 12
To have two reviews written on well-known (1,000+ subscribers) gaming blogs
Demographic description: Hispanic and Caucasian men between the ages of 28-38 with an average household income of $85,000.
Psychographic description: Working men with an affinity towards video games involving combat or hunting. They generally hold IT positions within companies and work regular business hours, however they are often on call after hours. Spare time is generally spent on the computer researching new games or home improvement projects. They would generally subscribe to, or visit websites similar to Game Informer, IGN or Game Stop. They would also keep track of game industry events such as E3 or Blizzcon. They generally remain close to home at local pubs or restaurants.
Geographic description: Most live on the outskirts of the city in a suburban area. They generally avoid traveling downtown, preferring to stick around their area of town for social gatherings.
All expenses provided will not fit within the allotted budget. It will be up to you to select specific expenses that would create an event to meet the goals and objectives as well as the expectations of the target audience.
Revenue streams should be considered based on reaching the goals and objectives of the event in addition to what the target audience could afford and enjoy.
Use the following points as a guide for supporting your research and decisions.
⌾ Explain how your prioritized expenses support the goals and objectives of the event.
⌾ Explain how your prioritized expenses relate to the target audience and what their expectations would be for the event.
⌾ Use research to support the marketing mediums selected for the marketing campaign.
⌾ Use research into other gaming events and game pricing to support your ticket price.
⌾ If merchandise is included, then explain the merchandise selections based on the target audience and outside research.
⌾ If sponsorship is included, then provide an explanation of the companies that you would target and why, using research.
Avoid: Restating the overview of the event or explaining why a planner prioritizes expenses.
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.Read more
Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.Read more
Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.Read more
Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.Read more
By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.Read more