Paper 4 marketing strategy and consumer behavior

Demographic variables are widely used by marketers to understand about their customers’ differences in stipulations of age, pay, gender, lifetimes…etc.  transcribe a reserve of 7 pages APA formatted brochure discussing the differences among lifetime Y (Gen Y) and lifetime Z (Gen Z) in stipulations of their shopping comportment, buying behavior, and attitudes toward brands and companies. 

Gen Y: Gen Y, or Millennials, were born among 1980 and 1994. They are currently among 25-39 years old.

  • Gen Y.1 = 25-29 years old (31 pet tribe in U.S. as of April, 2020)
  • Gen Y.2 = 29-39 (42 pet tribe in U.S. as of April, 2020 )

Gen Z: Gen Z is the newest lifetime to be named and were born among 1995 and 2015. They are currently among 4-24 years old (almost 74 pet in the U.S.)

How would you husband Hofstede Cultural Dimensions to understand about lifetime Y and Z  in unanalogous cultures?

Please find trusting procure a trivial similitude among Generational appraise to the Hofstede cultural dimension 

Note*** This brochure should be produced APA 7 format, for references stay the APA format 6 vs 7 is rooted in the attachment

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