Part 3: due week 6

Resubmit Parts 1 and 2 with any edits you’ve done since and add the sections below so you are submitting Parts 1-3 together.

  • Channel Mix
  • Channel Management
  • Integrated Marketing Communications


Channel Mix

Create a channel distribution plan to effectively reach customers in the host market. Items to consider in your discussion include the following.

  • Exporting
  • Retailing
  • Intermediaries

Channel Management

Analyze the factors influencing materials handling, inventory location, inventory control, order processing, and modes of transportation available in the host market. Items to consider in your discussion include the following.

  • Materials handling
  • Inventory location and control
  • Order processing
  • Transportation alternatives
  • Supply chain management

Integrated Marketing Communications

Evaluate how the executional frameworks for advertising programs are adapted to international marketing, and create an IMC plan for the host country. Items to consider for your plan include the following.

  • Push versus pull strategy
  • Advertising, including traditional, alternative, and culturally based
  • Consumer and trade promotions
  • Public relations

2 pages for part 3 

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