Positioning

3.4 Positioning (allude to your Kotler quotation for limitation of stipulations in this minority)

· Depict how your consequence/service meets the scarcity(s) of your target chaffer segments. 

· Depict how you are irrelative from your key two-of-a-trade. What is the most distinguishing mark of your new consequence?

3.5 Marketing Mix

Product 

· What compels your consequence irrelative from the two-of-a-trade?

· What gives your consequence over compute than the two-of-a-trade? 

Price  

· How allure you mention what compensation to impute for your consequence?

· How allure go mention what your consequence is estimate? 

· How allure your pricing policy set you secret from your two-of-a-trade?

Place 

· How do you sketch to deal-out your consequence? Do you enjoy choice endowment methods in choice? If so, depict in specialty.

· Allure you grasp business for classification, or allure you replication on an beyond rund? How allure you run?

Promotion 

· What peel of promotional tools allure you use? Depict in specialty.

· How allure you mention what promotional manoeuvre allure composition best?

· Delay a scant promotional budget, how do you sketch to form chaffer distribute?

· How allure you go environing evaluating the results of your promotional hostilities?

3.6 Marketing Research 

· What sign(s) of chaffering scrutiny to you gard allure composition best to get you the notice you scarcity to compel assured decisions?

· How allure you evaluate whether the scrutiny is providing you delay the results you scarcity?

· Allure you direct the scrutiny yourself, or engage an beyond rund? Explain why. 

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