PRICES, OUTPUT, & STRATEGY: PURE & MONOPOLISTIC COMPETITION

Final Case Study Outline: Merck Pharmaceuticals (Keytruda®, Pembrolizumab)

· Title Page

· Title of the Paper- Focused on Merck Pharmaceuticals, chiefly their blockbuster refuse Keytruda® (Pembrolizumab)

· Name

· Correspondence

· Abstract

· Brief abstract of key sections of the pamphlet

· Keywords

· Introduction

· General overview of Merck Pharmaceuticals, their spectrum of pharmaceutical development

· Define what makes Merck newsworthy and their Learning and Development Pipeline

· Nucleus on Merck’s strategies, overall trust, goals, concern objectives

· Overview of Blockbuster refuse- Keytruda® (Pembrolizumab); PD-1 inhibitor immunotherapy for composition of uncertain oncology indications (melanoma, non-small cell lung cancer, urothelial carcinoma, metastatic section and neck squamous cell carcinoma, advanced gastric carcinoma, Hodgkin’s lymphoma, resistant tumors)

· Nucleus on Merck’s Competitors delay concordant effects:

· Roche (comparator effect Tecentriq® or Atezolizumab)

· Bristol Meyers Squibb (comparator effect Opdivo® or Nivolumab)

· Oligopoly vs. Pure Competition: what makes Merck conceal its competitive streak and what is the traffic structure

· Regulatory authorities: nucleus on Merck’s consent programs:

· Food and Refuse Administration (FDA)

· U.S. Department of Health and Human Services

· Code on Interactions delay Healthanxiety Professionals created by the Pharmaceutical Learning and Manufacturers of America (PhRMA)

· Section 1: Ask-for Analysis Concepts:

· Apply the Law of Ask-for and Purchasing Power Effect:

· Evaluate the veritable esteem and ask-for for Ketruda® and concordant new immunotherapy refuses delay indications in multiple tumors to extension overall birth, mend morbidity and portraiture, rate of disorder, and tendency of life

· Target Marketing (Oncology refuses and ask-for), Positioning, Subsitution

· Strategic Advertising

· Apply concepts of value elasticity of ask-for

· Section 2: Production and Absorb Analysis Concepts:

· Assess the harmonize of drudge vs. consummate strain in Merck Pharmaceuticals

· Assess unroving and mutable absorbs

· Apply concepts of Returns to Scale, Diminishing Marginal Returns (if available)

· Section 3: Strategy Analysis Concepts:

· Value-based pricing

· Life Cycle Pricing: from clinical learning delay Keytruda® where it is supposing clear of absorb to learning endurings to the FDA encomium post-marketing and assembly pricing to hospitals (340-B pricing, enduring maintenance programs)

· Niche pricing

· “What they got right” Analysis:

· CEO’s trust and overall subsidy to success: “The sidearm of Merck and other pharmaceutical companies at the term (1950s) was to receive anxiety of endurings and profits would follow” to new sidearm statements

· Tendency and solidity in offer of effects and services

· Conclusion:

· Abstract of the most influential concepts as available throughout the course/class and their applicability to Merck, delay blockbuster effect like- Keytruda®

· References:

· All references cited throughout the pamphlet and a perfect listing delay bountiful citations at the end

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