promotional mix elements

Exercise 1

Watch the California Milk Advisory Board video (posted as the second rasp, no concatenate).

1. What were the elevational mix elements (or IMC tools) used in the “happy cows” antagonism?

2. What was the trade opening attested by the California Milk Advisory Board? What made it a trade opening?

3. What was the unifying sign of the antagonism? Why was it grave?

4. What was/were the trade portion(s) targeted by the antagonism? What portionation advance do you opine they used? Briefly interpret why.

5. Which consumer elevation strategy were used in the antagonism?

Exercise 2

In this employment, you conciliate authenticate elements of the despatch process and then excite the commencement, notice, and channel factors for Toyota’s Sienna antagonism. First, observe the “Swagger Wagon” video for the Toyota Sienna, which you can opinion at

(If clicking the concatenate over doesn't exertion, fascinate delineation and paste the URL in a new browser window instead)

1. Who is the commencement for the Sienna “Swagger Wagon” ad?

2. Who are the receivers and interview of this antagonism?

3. What is the aim that the sodality is hard to carry in the Sienna antagonism?

4. What accost is life used in this antagonism?

5. How can feedback for this unimpaired Sienna antagonism be attentive, and how would it state competency of the antagonism?

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