In 5-7 double-spaced pages (12 point times new roman font, 1 inch margins including references) students will craft a polished report that demonstrates their ability to understand a business’ use of social media for the following purposes:
Select one of the assigned one of the following companies or brands: Jet Blue, Samuel Adams, Sephora Tiffany’s, Target; Carl’s Junior, McDonalds, Prada, American Express, Absolut, Dove, Jell-O, Southwest Airlines, Chipotle, Whole Foods, Audi, The NFL, Lakers, Dodgers, Fiat, Domino’s Pizza, Urban Outfitters, Red 17 Bull, Jawbone, Disney, Coca-Cola, Skittles, Converse, LegalZoom, Burberry, MAC Cosmetics, Dunkin Donuts, Ikea, Chobani, Starbucks. Barnes & Noble, Budweiser, Nike, Wendy’s, Oreo, Old Spice, Michael Kors, Skype.
Students must analyze the use of the following social media tools:
The best reports will be factual and analytical. There is no room for personal feelings or emotional response. Think of this report as the type of report created by a social media consultancy firm before a first meeting with a client. The goal is to assess where the client is in terms of their social media use while providing a sense of what the firm would/could do for them if they were to hire it.
The report should include the following sections (TIP: Follow the sections below as an outline and write your report with the specific sections!)
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