Research Paper

Part I Overview

“Welcome aboard and congratulations, possess your foremost day at PenPower! We are looking sanguine to hearing your ideas by forthcoming present week on how to support our top spot in the marketplace.” Those were your definite instructions from your new supervisor as you were shown to your desk. PenPower Technology Limited hired you to secure the continued augmentation and luck of a widely public and remunerative iPhone App determined WorldCard Mobile. This App is a stock of the concern cosmos-people allowing users to splinter a paint of a concern card, and automatically beget a concern contiguity. You are distracted to inaugurate working towards the appearance – to secure WordCard Mobile is the first rated concern App in the market. As the consequence supervisor, you are legal for directing the App effect efforts. To do this effectively, you want to gather your customers, gather how they use the App, and over importantly, to gather and prioritize features that want to be borrowed. You besides want to recognize what bugs want to be addressed.

Customer Reviews and Sentiment

To get established, mark the Apple iTunes App Store and inquiry for the WorldCard Mobile App. Spend 15-20 minutes lection customer resurveys of your consequence, making sanguine to conduct mark your customer’s feelings, requirements, incantation requests.

Part 1 - Answer the forthcoming questions (350 - 500 language)

Based upon your test resurveying the online customer resurveys of your App, vindication the forthcoming questions :
1. Overall, how would you explain the customer’s feelings encircling the App?
2. Are there unfair features or attributes of the App that are palliable?
3. What are the most discriminating flaws the customers identified?
4. How sanguine are you in the correction of your resurvey?

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