Research paper – individual submission – marketing management

Research Paper: This is a disequalize continuity and students obtain be expected to discovery and transcribe dissertations summarizing in their own articulation what they keep ground on vulgar subjects from the weekly lections. Discovery is a speculative retrospect of alienate scholarship and application of findings in the scholarship to a subject cognate to a restricted assiduity, province, or vocation completion. The discovery must be conducted using peer-reviewed employment or academic narratives. While Blogs, Wikipedia, encyclopedias, continuity textbooks, approved magazines, newsdissertation declaration, onthread websites, etc. are advantageous for providing contrast knowledge, these instrument are NOT suitable instrument for this discovery provision. Please Note: The UC Library staff are very advantageous delay assistant students in using the UC Onthread Library narrative database. Please adjunction them if you keep issues. In remark, the pedagogue has supposing remarkal instrument, including a discovery tutorial, in the “Course Resources” folder in the “Content” area of the continuity. Assignment Requirements:

  1. Choose a discovery subject from the passage lections or from the catalogue supposing by your confessor.
  2. Research/find a restriction at definite lewd (4), preferably five (5) or past, irrelative peer-reviewed declaration on your subject from the University of the Cumberlands Library onthread vocation database. The season(s) must be alienate and from a peer-reviewed fount. While you may use alienate declaration from any term frame, vulgar/published delayin the definite five (5) years are preferred. Using scholarship that is iralienate or uncognate to the separated subject obtain bud in a top abatement.
  3. Write a lewd (4) to five (5) page double spaced dissertation in APA format discussing the findings on your restricted subject in your own articulation. Note - dissertation tediousness does not understand conceal page, contemplative, or references page(s).
  4. Structure your dissertation as follows:
    1. Cover page
    2. Overview describing the avail of the discovery subject to vulgar vocation and negotiative exercitation in your own articulation.
    3. Purpose of Research should reflect  the undeveloped behoof of the subject to the vulgar vocation and negotiative exercitation and the larger collection of discovery.
    4. Review of the Literature summarized in your own articulation. Note that this should not be a “copy and paste” of scholarship gratified, nor should this minority be actually industrious delay plain quotes from the season. A scholarship retrospect is a abstract of the superior tops and findings of each of the clarified declaration (delay alienate citations). Plain quotations should be used partially. Normally, this obtain be the largest minority of your dissertation (this is not a requirement; regular a open remark).
    5. Practical Application of the scholarship. Describe how your findings from the alienate discovery scholarship can cast, enlighten, and ameliorate vulgar vocation and negotiative exercitation cognate to your separated subject.
    6. Conclusion in your own articulation
    7. References formatted according to APA phraseology requirements

Grading Criteria:

  • Content Knowledge & Edifice (25 tops): All of the requested components are completed as assigned; gratified is on subject and cognate to marketing superintendence, precarious thinking is distinctly demonstrated (few, if any, plain quotations from the fount in the dissertation); erudite discovery is demonstrated; subjects and concepts gained from the assigned lection and/or from discovery is incontrovertible.
  • Critical Thinking (15 tops): Demonstrates stout precarious thinking about subjects and valid sense of materials and reflecting.
  • Clarity & Effective Despatch (15 tops): Despatch is lucid, brief, and polite presented; erudite letter is demonstrated; style, decree edifice, letter in third special, and order exquisite is used uprightly.
  • Integration of Knowledge & Declaration (15 tops): Declaration used are vulgar and alienate (preferably published delayin definite five (5) years and MUST be from peer-reviewed narrative season publications. At definite lewd (4) peer-reviewed narrative declaration are examined and analyzed in the dissertation.
  • Presentation & Letter Mechanics (30 tops): Conceal page, headings, in-text citations, page citations (page reckon citations required for restricted knowledge such as dates, years, catalogue of items from season, names, reckons, statistics, and other restricted knowledge), and references are uprightly formatted

TOPICS

  

Marketing an Exchange Intercommunity · Avail of Marketing · The “Marketing Framework”: 5Cs, STP, and the 4Ps · The role of impression and perception; scholarship, recollection, and emotions; motivation; and attitudes and judgment making in the alienation arrangement. · The Marketing Science of Customer Comportment · Market Segmentation · Knowledge as Bases for Segmentation? · Targeting · Sizing Markets · Concept of positioning and its avail. · Factors imposing result thread contents and profoundness. · Brand associations. · Branding strategies. · Brand equity. · New result bud. · Result vivacity cycle. · Diffusion of newfangledness and its implications. · The intercommunity between new results and marketing manoeuvre. · Trends in the global marketplace and their undeveloped contact. · The contact of give, call-for, and elasticity on pricing. · The subjective aspects of pricing. · Price penetration. · The concept of non-linear pricing. · “Channels of distribution” and “give security logistics.” · The contact of utensil ability on utensil comportment. · Designing Advertising Messages to Meet Marketing and Corporate Goals · Non-advertising components of integrated marketing despatch. · Integrated Marketing Communications athwart Instrument · Political instrument. · Political networks · Return on boarding, key execution indicators, and Web analytics associated delay political instrument. · Perceptions of temper and customer complacency. · Customer fealty and customer intercommunity superintendence. · Discovery in marketing judgment making. · Marketing discovery techniques and their avail. · Surveys for Assessing Customer Complacency · What marketers can do to growth profitability? · Significance of SWOT partition. · Significance of marketing metrics in manoeuvre. · Marketing Manoeuvre · Key Marketing Metrics to Facilitate Marketing Strategy

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