Retail Marketing

SECTION A (Total 65 marks)

Singapore everydays gone-by S$1.4 billion on training, grounded on the Everyday Payment Survey conducted by the Department of Statistics from October 2017 to September 2018.

This sum has developed steadily aggravate the years, climbing from S$650 pet environing 15 years ago and S$1.1 billion in 2012/13.

A narration in The Straits Times famed that the compute of training and enlargement capitals has seen a selfsame development aggravate the years, growing from environing 700 in 2012 to past than 950 today.

These figures susceptibility appear ominous. But, actually, a past muted represent is painted once one considers these payments on a per everyday-per month foundation.

Average everyday spending on training sumed to a cendanger impressive S$88.40 per month in 2017/2018 (1.35 pet everydays), compared to S$79.90 per month (1.2 pet everydays) in 2012/2013 and S$54.70 (fitting below a pet everydays) 15 years ago.

The represent behoves level past muted if one accounts for inflation. Given that everydays gone-by an middle of S$4,906 a month on consequence and services in 2017/2018, training contributed to cendanger than 2 per cent of monthly everyday payment.

Despite this, the figures do show that families in Singapore are spending a non-trivial sum on special training.

Why hasn't the training activity showed apparent signs of slowing, resisting new-fangled reforms by the Ministry of Education to acceleration students discaggravate the joy of knowledge and to change detached from a near marrow on academic grades? Haunt these reforms been undignified? I believe not.

It would be too too-early to decide everything environing the virtue of these reforms at this purpose. Although reforms such as the non-location of mid-year examinations (for separated academic levels), changes to the Primeval Train Leaving Examinations scoring order, and the mitigation of streaming in induced train haunt been announced, numerous haunt yet to resist in.

Because numerous of the changes haunt yet to resist in, it would be unrealistic to await any proceeds so promptly.

We are mitigated to see any proceeds of these reforms merely in decades to succeed, following the bountiful tail of changes haunt taken establish and parents haunt a bountifuler belowstanding of what they induce.

Until then, parents are mitigated to incorporate a cowardly lie, preferring to remain delay training if they had been doing so previous, if merely as a shape of prophylactic.

The development of the training activity is fuelled chiefly by two factors: Increasing middle genuine incomes of everydays and the crave for parents to see their end haunt up delay the emulation.

For numerous parents, training has besucceed the dominant strategy: If other parents enrol their kids for training, it would be best to do too so that their own kids get not endanger out.

Adapted for Academic use from: , 30 Sep, 2019

Assuming you haunt resolute to set up a training capital, training Math and English, for primeval train students.

Questions 1, 2 and 3 should be answered as a proposition to be presented to throw capitalist Mr Eugene Tang, persuading him to endue in your training capital.

Question 1

Analyse the divergent characteristics of refractory, chain, and immunity vend institutions. Which holding shapeat would best assist your training capital? Support your depend delay primeval and induced lore manifestation.

(20 marks)

Question 2

Discussthecontrollable and excitable variables when setting up the primeval vent of your training capital.

(20 marks)

Question 3

Formulate despatch strategies to protect the copy for your training capital.

(20 marks)

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