1.Describe the three competitive advantage models. Then, research one company’s approach to creating and sustaining competitive advantage, aligning it to the appropriate model, and explain why the company’s approach aligns with that particular model. Your response should be about 300 words. 2.Consider a scenario in which you are the CEO of a global IT company. You and your executive management team want to perform an external analysis to better understand the opportunities and threats to your company. What are the general environmental sectors that the management team needs to consider? Based on your online research of IT companies and the general environmental sectors, what are some examples of opportunities and threats that a global IT company might discover in each of these sectors (one example per sector)? Provide sources for the information you have found.(one or two paragraphs) 3.What are the benefits and challenges that firms can face when performing an internal analysis? Provide at least three real-world examples of benefits from either your past experience or research you have conducted online. Explain how a firm can exploit these benefits as part of its corporate strategy. Be specific with examples. Your response should be about 300 words 4.Select the type of firm that you would like to be a CEO for and research the types of competitive advantage strategies the firm usually implements. Explain the competitive advantage strategy for the company and how the strategy is implemented, showing the purpose of this type of strategy. Include in the explanation descriptions of at least three other available competitive advantage strategies and why you chose not to use them for the company.(one or two paragraphs) 5.Building on the previous exercise, you are still the CEO of the company you selected in Exercise #4. Explain the approach your firm is planning to take in order to implement the chosen competitive advantage strategy (your firm’s implementation plan). Be sure to include descriptions of your firm’s functional strategies and how your firm will use those functional strategies to successfully implement the firm’s competitive advantage strategy. (one to two paragraphs) 6.You are the CEO of a company which desires to expand into international markets. Based on online research, decide which type of company you will manage and the type(s) of international market(s) available and select a market to expand into. Describe which approach, multicountry or global, your firm will take in order to expand into the selected international market and why the firm is taking the selected approach. Also, describe the approach the firm did not decide to take and why that approach would not support your goal for competing in this particular international market. (one to two paragraphs) 7.You are still the CEO of the firm from Exercise #6. You are attempting to implement the firm’s international strategy and have run into challenges in doing so. Select at least two challenges that the firm is facing, describing the impact of each challenge to your implementation plans.(one paragraph) 8.Research information on the American Heart Association, a large not-for-profit organization based in the US, and describe the strategies it appears to be implementing. What challenges does it seem to face as a not-for-profit organization in implementing strategy? (one paragraph) 9.What are the challenges firms can face when performing an external analysis? Provide recommendations for overcoming the challenges. (one paragraph)
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